Contents1. Background22. Theoretical framework33. SWOT analysis of Ryanair44. Challenges and recommendations for the future75. References81. BackgroundThe subject of this report is Ryanair - the first Low Cost Carrier in Europe - which was founded in 1985 (Ryanair.com History 2008). The firm began operations with a staff of 25 and a single 15-seat airplane flying between Waterford and London. In 1986 Ryanair received permission to begin flying four flights a day on the Dublin-London route. In doing
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Opportunities Europe ’s bloodbath (again) 1. Recessionary conditions suit true Low Cost Carriers best. The global economic recession has handed Ryanair and similar carriers near-perfect operating conditions. As Ryanair explains‚ "this recession has encouraged passengers to become much more price sensitive which is why they are switching to Ryanair ’s low fares and unbeatable customer service over all other competitors". Ryanair expects a 15-20% reduction in average fares this year to around
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COMPANY PROFILE Ryanair Holdings (Ryanair or ‘the company’) operates low fare scheduled passenger airline serving short haul‚ point to point routes between Ireland‚ the UK‚ and Continental Europe‚ as well as Morocco. It is headquartered in Dublin‚ Ireland and employs about 8‚560 people. The company recorded revenues of E3‚629.5 million ($4‚796.7 million) during the financial year ended March 2011 (FY2011)‚ an increase of 21.5% over FY2010.The operating profit of the company was E488.2 million ($645
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Strengths1) Facebook ’s head count was just under 4‚000 employees‚ which is up 50% from last year.2) Facebook’s monthly active users grew 29% from last year to 955 million users. | Weaknesses1) Net loss $157 million overall.2) FB’s IPO fizzled on a combination of technical glitches and overhyped expectations.3) Costs and expenses nearly tripled from a year ago to $1.93 billion due to $1.3 billion of stock-based compensation and related payroll expenses.4) Facebook is struggling to meet
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TASK 2 - SWOT ANALYSIS A SWOT analysis is a study which can be undertaken in order to identify an organisation’s‚ product’s‚ or service’s internal Strengths and Weaknesses‚ and also its external Opportunities and Threats. A SWOT analysis focuses on the micro environment of one of the above entities‚ i.e. “factors which the organisation has some control over”. – Business Management Course Text‚ AIT Ireland (2013-20134). SWOT ANALYSIS OF RYANAIR Strengths Weaknesses Lowest Cost Base of any
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Conducting a SWOT Analysis What is a SWOT Analysis? A SWOT analysis is a breakdown of the company’s strengths‚ weaknesses‚ opportunities‚ and threats. It takes into account both the internal and external environments of the company. Benefits of a SWOT Analysis A SWOT analysis provides a fairly simple‚ low-cost way of assessing the company’s position. It provides information that is important in developing business and marketing plans‚ as well as setting organizational goals and objectives
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which is focused on a S.W.A.T. analysis on Ryanair‚ was fully based on internet web sites. For full information‚ refer to the bibliography at the end of he report. 3. Findings 3.1 Strengths a. Leadership in the low-cost sector • “Ryanair was Europe’s original low fares airline and is still Europe’s largest low fares carrier. Currently the company carries over 35m. passengers on 325 low fare routes across 21 European countries”( Ryanair). As a matter of fact Ryanair is currently the largest low-cost
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Ryanair Ryanair is the World’s favorite airline with 41 bases and 1100+ low fare routes across 26 countries‚ connecting 153 destinations. Ryanair operates a fleet of 232 new Boeing 737-800 aircraft with firm orders for a further 82 new aircraft (before taking account of planned disposals)‚ which will be delivered over the next 2.5 years. Ryanair currently has a team of more than 7‚000 people and expects to carry approximately 73 million passengers in fiscal year 2010/11. (http://www.ryanair.com/en/about)
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Miriam Mennen An Analysis of Ryanair’s Corporate Strategy Essay Document Nr. V145623 http://www.grin.com/ ISBN 978-3-640-56879-6 9 783640 568796 Global Corporate Strategy – A Case Study on Ryan Air An Analysis of Ryanair’s Corporate Strategy Executive Summary Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines of the existing industry
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How To Do A SWOT Analysis: Strategic Planning Made Easy By Lyndsay Swinton “Strategic Planning” sounds a lofty pursuit and perhaps beyond our humble capabilities. Not so with a SWOT Analysis. Learn how to do a SWOT analysis using the SWOT matrix and become an effective strategic planner today‚ achieving your goals. What’s Strategic Planning Anyway? Strategic planning is just management speak for long term future planning. Strategic planning concerns anything that will bring results in anything
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