Red Bull- Final Report “Gives You Wings” Team 1: Amanda Laverman Chelsea Anderson Jake Jamison Jon Maeser Rachel Rimathe Background The Red Bull brand is an iconic worldwide model of how a company can create a powerhouse and a style of marketing that many traditional companies would never attempt. The company uses its extreme stunts and sponsorships of extreme sports to promote the brand and product and excel in a style that has attracted a younger generation with a main focus on teenagers
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Executive Summary: From conducting this report it was found that Red Bull energy drink is facing some problems‚ the main one of which is the negative media that it has been receiving. However both primary and secondary research shown that negative publicity does not affect buyer behaviour to a great extent. Secondary research clearly states that Red Bull contains excessive amount of chemicals‚ some publications even compare it to highly addictive drugs as well as blaming the product for some deaths
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“Red Bull isn’t a drink‚ it’s a way of life”- an off the radar subculture; very appropriately put across through the company’s slogan “It gives you wings”. In order to face the challenges and grow in the future‚ Red Bull should mainly concentrate on using the following strategies: - 1. INCREASE CONSUMPTION LEVELS: Highest consumption rate was in Ireland‚ which had been 11 cans per person‚ and if the same is achieved in USA then Red Bull can achieve additional annual sales of 2 billion cans in
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Red Bull Distribution Policy Traditional marketing approach (wholesaler‚ retailer) is combined with direct distribution to target customers: events and Red Bull cars (http://www.wharton.universia.net/index.cfm?fa=viewfeature&language=english&id=775) USA: They have partner distributors (exclusive) in the States (vertical distribution: contractual?): Separate Distribution company‚ that Red Bull owns: Red Bull Distribution Co.‚ a subsidiary of Red Bull North America based in Santa Monica‚ Calif
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| RED BULL | ANALYSIS | | | | | Name : Ashwin Joseph Student ID : 12772487 Presented to: Mr. Frankie Yee Table of Contents Abstract 3 Company Overview 4 Measuring Success 4 Profit 4 Customer Base 4 Social Media 4 SWOT Analysis 4 Reasons for Red Bull’s Success 4 Marketing 4 Media Advertising 4 Sports and Event Sponsoring 4 Sampling 4 Target market 4 The athlete 4 The clubber 4 The worker 4 Being a private limited 4 Strategic
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Fast food restaurants started to change farming and food distribution as early as the 1950’s. Dick and Mac McDonald were the first to revolutionize the drive up restaurants when they redeveloped their BBQ joint into the type of McDonalds we know today that serves burgers and fries.(Ganzel) Others soon caught on to what the McDonalds brothers had going‚ and fast food restaurants started opening up everywhere. The first Kentucky Fried Chicken opened in 1952. By 1954 Burger King opened and became the
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Contents Introduction 1. Why did we choose Red Bull 2. Executive summary I) Company presentation II) Macro Analysis 1. Market Descriptions 2. PESTLE 3. Five Porter Forces III) Micro Analysis IV) Objectives & Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs
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DR. CATHERINE SUTTON BRADY DURATION: 2 HOURS INSTRUCTIONS /INFORMATION: 1. ANSWER 3 QUESTIONS. 2. ALL QUESTIONS CARRY EQUAL MARKS. WATERFORD INSTITUTE OF TECHNOLOGY Question 1 With reference to a company case study analysed in class – answer the following questions: a) Assess recent developments in the organisations International Business Strategy. (20 marks) b) Discuss these issues in relation to the organisations competitive position
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BRAND AUDIT- RED BULL Index Table of Contents Introduction to brand audit.................................................................................................. 1 1.Background of energy drinks ................................................................................................. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………
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Food industry Introduction Food industry is a continuously on demand industry that people are always needed and want. Some economists and analysts claim that food industry is one of the most proofs to economic slowdown. This makes this industry a resilient‚ reliable and profitable industry. The products and foods that are part of the booming industry includes‚ confectioneries‚ health products‚ biscuits‚ kids foods‚ animal foods‚ crackers‚ bakeries‚ cakes‚ vegetables etc. The wide range of products
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