study is focuses on the preferences of the BSBA Marketing 3rd year students on how they’re going to decide of what fast food chain they will choose in terms of: Product‚ Place‚ Price‚ Promotional Activities‚ and Service. Sub problem 1.0 what is the demographic profile of the respondents? 1.1 Age 1.2 Gender Sub problem 2.0 in what fast food chain they prefer to eat? 2.1 Jollibee 2.2 McDonalds
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obese than those of above-average economical resources. I believe that there are four major reasons why low-income adolescents are more likely to be obese. The high prices of good quality foods have a great impact of accessibility to those who can’t afford to buy such products. A strong marketing force for junk food has proven to be a direct contributor to obesity in America. The lack of jobs for adolescents in this economy has been increasing‚ creating a bigger hole to succumb to inadequate nutrition
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Red Bull Case Analysis  Executive Summary: The Problem: I have been asked to evaluate the marketing strategy for Red Bull. More specifically‚ I have been asked to identify new ways that Red Bull could maintain its leadership position in a maturing category. Although Red Bull did create this market and is a top seller for energy drinks‚ it is now vulnerable to other competitors who have the resources and brand recognition to aggressively compete‚ such as Coca-Cola‚ PepsiCo‚ and Hansen‚ to
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Ramos Cragin Day College Writing I 16 October 2012 You Vs. Fast Food Remember how simple it was to pull up to the drive through and tell the little speaker box what combo you wanted? You weren’t ashamed of asking for large fries and a chocolate milkshake because your stomach can handle anything you decide to digest. The salty golden arches crunched as you took a bite‚ the juicy double cheeseburger melted in your mouth or the sweet tea quenched your thirst and the hot fudge sundae sent you on a
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Draft 3 Fast food Obesity is an epidemic that is sweeping over the United States today. It’s affecting both adults and children. With the increase in fast food availability and a decrease in the time most Americans have to prepare nutritious meals at home‚ it’s obvious why more people are eating at fast food restaurants. Obesity is a growing problem in the United States and more and more children are being affected. But do uneducated families have the right to put the blame on fast food restaurants
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Topic 1: Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet‚ caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans‚ 350ml bottles‚ with 4 packs and only two ‘flavours’ (original or sugar-free). It contains caffeine‚ taurine‚ glucuronolactone‚ and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz‚ Red Bull has become the worlds leading energy drink‚ a staple in many
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Fast Foods Effects on Us Before the mid 1900’s‚ when people were hungry they would cook at home or sit down at a local restaurant. However‚ the restaurants back then would not be a part of a huge chain‚ but more like a mom and pop business. Now‚ present day‚ when you’re driving down the road and start to feel hungry‚ what do you do? You stop off at the closest fast food joint of course! With the explosion of the fast food industry‚ it has caused many: lifestyle‚ family‚ health and money conveniences
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Describe the promotional mix used by red bull Red bull was originally established in Thailand in 1962 under the name Krating Daeng‚ Red Bull was incorporated in 1984 with its head office in Austria. It is now a market leader in the energy drink segment with presence in over 130 countries and an employee base of over 3‚900 worldwide. It recorded a turnover of $2.6 billion in 2006 with a whopping 300% increase in global sales as compared to the year 2000. Starting with its first international foray
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Introduction How should Red Bull market its brand in the future? I think‚ although Red Bull has been extremely successful in the past‚ times have changed and the company and products should change with it‚ otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights‚ Red Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needs
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Market Analysis Red Bulls are competing in the non-alcoholic beverage market and in the specific segment of Energy Drink. The segment only occupied 1% of the Australian’s non-alcoholic beverage market (in 2004). However‚ it is dominated by 2 main companies that are Red Bull and its rival V. The following table is the actual volume and value of this segment. Figure 1: Energy Drink Segment actual volume and value size The energy drinks market after initial fast growth gave signs of some declines
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