LAHORE Locate two examples (e.g ‚ Advertisements‚ Articles etc.) Depicting practices that are consistent with the Societal Marketing concept and two examples of business practices that contradict this concept . Explain your choices? Societal Marketing Concept: The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumer’s wants‚ company’s requirements‚ and society’s long-term interests. It is closely linked
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Newspaper article used: ‘Woolworths Select hits 1000 products’ From: The Australian Financial Review August 27‚ 2007 Author: Neil Shoebridge An article in The Australian Financial Review on 27 August 2007 shows how Woolworths uses the marketing concept of positioning in its sales efforts. Woolworths recognise their Home brand as a successful position for a product. Its Home brand is seen as a cheaper alternative with reasonable quality compared to the retail branded products. Woolworths has
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Project 1 1. Given the trend in obesity among American consumers‚ which industries stand to benefit the most? Why? Given the obesity issues in the American consumers‚ the food industry has benefited from this trend. Under the Societal Marketing Concept organizations have to balance company profits‚ customers ’ wants and the society ’s interests. The problem is to determine what is best for the society in this case. Because there is a difference between short term consumers ’ wants and long
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ETIHAD ETISALAT COMPANY (MOBILY) Defining a league... July 22‚ 2008 Recommendation STRONG BUY Target Price SAR 73 Husain Thaker Analyst Snehdeep Fulzele Head of Research +966 1 2118455 snehdeep.fulzele@FALCOM.com.sa FALCOM Financial Services P.O. Box 884 Riyadh 11421 Kingdom of Saudi Arabia Saudi Arabia Telecom Sector Market Performance Current Market Price SAR (July ‚ 008) 5 week High (SAR) 5 week Low (SAR) PER (TTM) PBVR Dividend Yield YTD 008 Year Return 3 Years Return Beta
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What is the marketing mindset? How is a marketing concept different from a product or selling concept? Describe the steps in the buyer decision process. Would you say you engaged in these steps when choosing your education? The marketing mindset means that the organizations concentrates on satisfying the needs of it’s customers. It is the orientation to consumer needs and organizational integration of all activities to meet those needs. The strategy says‚ that the company should start a dialogue
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UNIT 303 Project Management Chifley Business Schol - Australia Course assignment “Etisalat Egypt Project” Student Name: Mohammad Nasrallah Student ID: 860149 Jan 4th‚ 2013 Table of contents 1. Introduction………………………………………………………………………………..…..…3 1.1 The Value of Project Management in organizations………………………...3 1.2 Project life cycle………………………………………………………………….…………….….4 2. Etisalat Egypt Project management ……………………………………..….….5 2.1 Definition………………………………………………………………………………………..…...5
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CHAPTER 1 & 2 * What is marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. * What is the marketing process? * Needs‚ wants and demands Needs : basic human requirements Wants: the needs becomes wants when they are directed to a specific objects and might satisfy the need Demands: are wants for
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At the end of the commercial a narrator says that‚ “you don’t need to look like Derek Ramsey to avail a dozen donuts for 199 pesos”. In a 49-second commercial‚ Dunkin’ Donuts (or its advertisement partner) imbed cultural‚ value‚ and generational marketing strategies which target mostly the young to mature B‚ C and D segments of the Philippines. As seen in the commercial‚ a seemingly straightforward encounter with a celebrity resonates a feeling of being ‘the chosen one’ or ‘ the lucky few’ that
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Assignment # 12 2.) How does the “standardized versus localized” debate apply to advertising? Communication takes place only when the intended meaning transfers from the source to the receiver. This can be a problem when a standardized approach is used. The message is not able to get through to the receiver due to different reasons such as lack of knowledge of the audience. There are people who feel an advertisement can be used anywhere in the world due to the converging tastes and preferences
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Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing‚ which includes needs‚ wants and demand; products‚ services and experience; value‚ satisfaction and quality; exchanges
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