The EPG Model is a framework for a firm to better pinpoint it’s strategic profile in terms of International Business Strategy. It contains three elements - Ethnocentrism‚ Polycentrism and Geocentrism. The Importance of the EPG Model is mainly in the firm’s awareness and understanding of its specific focus. Because a strategy based mainly on one of the three elements can mean significantly different costs or benefits to the firm‚ it is necessary for a firm to carefully analyze how their firm is oriented
Premium Ethnocentrism Polycentrism Corporation
Chapter 16 Student: ___________________________________________________________________________ 1. According to the opening case‚ Molex now operates some 50 manufacturing plants in 21 countries. From that base‚ _______________ of its $2.5 billion in annual revenues are outside of the United States. A. 25 percent B. 45 percent C. 65 percent D. 75 percent E. 85 percent 2. Molex‚ according to the opening case‚ can be best described as having a A. geocentric policy. B. polycentric policy. C. multidomestic
Premium Human resource management Management Trade union
“Crash” is More Than Just a Coincidence We have all witnessed and or experienced racism in some fashion in our day to day lives. Crash‚ the motion picture directed Paul Haggis illustrates just how racism is portrayed without racial or class barriers‚ and how we all experience it in some form. The lives of different people become intertwined in a thirty six hour scenario in Los Angeles. The all star cast‚ including Don Cheadle‚ Sandra Bullock‚ Ludacris‚ Terrance Howard ‚ and many others really
Premium American film actors Racism Sandra Bullock
international marketing literature. In this study‚ the authors conceptually advance the consumer affinity construct and develop a measurement instrument for capturing affinity feelings. They also link consumer affinity‚ country image‚ and consumer ethnocentrism to key consumer behavior variables—namely‚ perceived risk and willingness to buy products from‚ invest in‚ and visit the affinity country. The findings indicate that consumer affinity is more powerful than consumers’ ethnocentric tendencies in
Premium Emotion Ethnocentrism
Ethnocentrism is the propensity to look at the world from the standpoint of one’s own culture. Many claim that ethnocentrism occurs in every culture; as luck would have it‚ ethnocentrism may be something that all cultures have in common. (unknown) Ethnocentrism is a good thing and a bad thing. It’s great to be proud of your country and your heritage. Ethnocentrism can lead to social assimilation and strong personal group ties. We see a lot of ethnocentrism in the military and in our High Schools
Premium Racism World War II Culture
Ethnocentrism: Ethnocentrism is judging another culture solely by the values of ones own culture .The ethnocentric individual will judge other groups related to his particular ethnic group or culture especially with concern to language‚ behavior‚ customs‚ and religion .Ethnocentric individuals believe that they are better than other individuals for reasons based solely on their heritage .Ethnocentrism can be defined as making false assumptions about others ways based
Free Culture Sociology Sociology of culture
We are a melting pot of cultures and in such‚ we see a wide variety of value systems at play. For our first Individual Work Worksheet‚ you will explore three values that you think are central to American culture. From there‚ let’s define ethnocentrism. Is it ethnocentric to be nationalistic? Finally‚ define cultural relativism. Are values culturally relative? Why/Why not? Please respond to all of the following prompts: 1. Explore three values that are central to American culture. What
Premium Culture Cultural relativism Anthropology
United States Ethnocentrism People are naturally inclined to differ in their reactions to certain events. It is our experiences and backgrounds that create the opinions we have towards what we encounter. There is no one to answer the question of whose perception is right or wrong‚ because there is no right or wrong to the question being asked. The only time that perceptions receive this judgment is when perceptions are compared to each other. The United States of America has been comparing their
Premium United States Slavery in the United States Race
POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3
Premium Marketing Brand Branding
#1 In a shocking opening scene‚ teen Danny Vinyard who is played by Edward Furlong‚ races to tell his older brother‚ neo-Nazi Derek‚ about the young blacks breaking into his car in front of the house‚ whereupon Derek gets his gun and with no forethought shoots the youths in their tracks and he forces the other man to put his mouth on the curb‚ then brutally kills him by stomping on the back of his head‚ crushing his mouth against the curb. Danny watches in horror as this unfolds. The police arrest
Premium Culture Racism White supremacy