"Ethnocentric polycentric regiocentric and geocentric" Essays and Research Papers

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    Mkt 421 Week 3

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    Week Three Assignment 5. Explain when and why it is important for a company to globalize. When an organization wants to go global‚ they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a

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    International Mangement

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    each and the condition under which you would choose one approach over another? Answer (1) Major staffing approaches for international operation falls into one or more of the following staffing modes: ethnocentricpolycentricregiocentric and global operation. Firms using the Ethnocentric staffing approachfill their key managerial positions with persons from headquarter that is parent country nationals. Among the advantages of this approach‚ parent country nationals are familiar with the company

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    the fretful euro disneyland

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    International Business & Economics Research Journal – January 2009 Volume 8‚ Number 1 69 Strategic Human Resource Management And Global Expansion Lessons From The Euro Disney Challenges In France Guergana Karadjova-Stoev‚ Nova Southeastern University‚ USA Bahaudin G. Mujtaba‚ Nova Southeastern University‚ USA ABSTRACT The strategic role of human resource (HR) management should be seen as an integral element of a company’s overall success in accomplishing its mission and business strategy.

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    the personnel that a company employs that make the difference. Making the right selection and approach together with the most efficient use of them will provide the competitive advantage needed by today’s organisation. The first approach is the ethnocentric approach. It is based on the occupation of a key position by employees from headquarters (i.e. expatriates or parent country nationals PCN). It is thought that subsidiaries can be managed more resourcefully by expatriates. This is because expatriates

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    Coursework A

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    diversification‚ amalgamation‚ modification and persistence of management practices determine the response of HR in terms of divergence‚ convergence and cross-vergence (Jackson‚ 2004). MNCs may choose to operate the ethnocentricpolycentricgeocentric (Perlmutter‚ 1969) or regiocentric

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    Globalization

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    19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but

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    Recersch Proposal

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    The best candidate from an ethnocentric point of view is either Tom Wallace or Brett Harrison. Wallace has the edge over Harrison due to his longer tenure with TCT and relevant experience with a similar operation in the U.S. From a polycentric approach‚ Saumitra Chakraborty would be the best selection. Although young‚ he is well connected with the local business community and would be best able to integrate TCT’s operations into the local situation. From a geocentric perspective‚ Jalan Bukit Seng

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    Management Orientations

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    ETHNOCENTRIC MANAGEMENT ORIENTATION Management holding an ethnocentric orientation believes that its home country is superior to any other country in the world regardless of any evidence to the contrary. An ethnocentrically oriented manager may think: “since a product or a service performed well at home‚ it should also perform well abroad. Since this is so obvious‚ no further research is necessary on foreign markets and no adaptations need to be made to the products or services to tailor them to

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    Coca-Cola Hr

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    at Coca-Cola 8/16/2013 1. What is Coca-Cola’s staffing policy for managerial position: ethnocentricpolycentric‚ or geocentric? Does this policy make sense? I believe Coca-Cola’s staffing policy for managerial positioning is primarily polycentric; however‚ I also believe it involves many characteristics of both ethnocentric and geocentric staffing policies as well. According to Dowling‚ et al‚ a polycentric staffing approach involves the multinational enterprise treating each subsidiary as a distinct

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    _______________ of its $2.5 billion in annual revenues are outside of the United States. A. 25 percent B. 45 percent C. 65 percent D. 75 percent E. 85 percent 2. Molex‚ according to the opening case‚ can be best described as having a A. geocentric policy. B. polycentric policy. C. multidomestic policy. D. global policy. E. transnational policy 3. The activities an organization carries out to utilize its ____________ effectively is referred to as human resource management. A. customers B. external stakeholders

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