international companies/local companies * ethnocentric (home-country oriented) An ethnocentric firm views the business from the perspective and values of the home country. Policies and practices are likely to be designed by home-country nationals with little or no variation for international operations. Ethnocentric oriented international companies believe that anything worked at home must also work abroad. For example: Nissan using ethnocentric orientation during its first few years of exporting
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The best candidate from an ethnocentric point of view is either Tom Wallace or Brett Harrison. Wallace has the edge over Harrison due to his longer tenure with TCT and relevant experience with a similar operation in the U.S. From a polycentric approach‚ Saumitra Chakraborty would be the best selection. Although young‚ he is well connected with the local business community and would be best able to integrate TCT’s operations into the local situation. From a geocentric perspective‚ Jalan Bukit Seng
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strategy. There are four choices in policy: the ethnocentric approach‚ the poly-centric approach‚ the geocentric approach and the regiocentric approach. What follows is a shorthand description based on Dowling and Welch (2004) of the four using the same criteria for each approach. You should use these descriptions as the ’skeleton’ of your understanding of the four approaches and use the reading from Hill (2005) to provide the ’flesh’. |Ethnocentric approach |
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ETHNOCENTRIC MANAGEMENT ORIENTATION Management holding an ethnocentric orientation believes that its home country is superior to any other country in the world regardless of any evidence to the contrary. An ethnocentrically oriented manager may think: “since a product or a service performed well at home‚ it should also perform well abroad. Since this is so obvious‚ no further research is necessary on foreign markets and no adaptations need to be made to the products or services to tailor them to
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Management at Coca-cola. Question 1:- What is Coca-Cola’s staffing policy for managerial positions: ethnocentric‚ polycentric‚ or geocentric? Does this policy make sense? Answer:- .: I think Coca-cola staffing follows a polycentric for managerial positions as they have to do that because they “think globally and act locally” and on this basis their policy is combination of ethnocentric as well as geocentric. Yes this policy makes sense because this is aligned with their global strategy in global expansion
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Global Human Resource Management at Coca-Cola 8/16/2013 1. What is Coca-Cola’s staffing policy for managerial position: ethnocentric‚ polycentric‚ or geocentric? Does this policy make sense? I believe Coca-Cola’s staffing policy for managerial positioning is primarily polycentric; however‚ I also believe it involves many characteristics of both ethnocentric and geocentric staffing policies as well. According to Dowling‚ et al‚ a polycentric staffing approach involves the multinational enterprise
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The Pros and Cons of International Staffing 1. Introduction There has been a rapid pace of internationalization and globalization over the last decade. Expanding business operations beyond national boundaries while continuing commitment to local markets requires more complex business structures. One of the most critical determinants of an organization ’s success in global ventures is the effective management of its human resources. The purpose of this paper is to summarize the advantages
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others.The ethnocentric attitude is found in many companies that have many nationalities and culture groups working together. It is a natural tendency for people to act ethnocentrically because it is what they feel comfortable with.IT is based on past experiences and learned behaviors and norms. The ethnocentric attitude is seen often when home nationals of various countries believe they are superior to‚ more trustworthy and more reliable than their foreign counterparts. Ethnocentric attitudes are
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International Staffing Policies Ethnocentric is a staffing policy that is used in companies that has primarily international strategic orientation. This policy is generally adopted by headquarters by sending employees from the home or parent countries to the host country. This approach is used best in some situations such as‚ a team is sent from the home country to help setting up a new plant as well as train subsidiary personnel to use new system. The benefit of having staffs from home country
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International Business‚ 14e (Daniels et al.) Chapter 20 International Human Resources 1) Why is management of international human resources more difficult than directing human resources at the domestic level? A) the complications that arise from political‚ cultural‚ legal‚ and economic differences between countries B) the challenge posed by managers in other countries that aim to achieve global objectives for the company no matter the costs imposed on national objectives C) the greater similarity
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