RETAIL MARKETING – A PARADIGM SHIFT Retailing is one of the largest sectors in the global economy and going through a transition phase not only in India but the world over. The retail market is segmented as; Specialty store‚ Department store‚ Super market‚ Convenience store‚ Discount Store‚ Off price retailer‚ Superstore & Catalog showroom. Retail market segments: Retail markets are segmented as Apparel‚ Footwear‚ Gifts & Toys‚ Hard goods‚ Home furnishings‚ Jewelry and Sporting Goods The profiles
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Nature and Scope of Marketing Ethics O.C. Ferrell‚ Ph.D. Professor of Marketing Creative Enterprise Scholar The Robert O. Anderson School And Graduate School of Management MSC05 3090 1 University of New Mexico Albuquerque‚ NM 87131-0001 Phone: (505) 277-3468 ocferrell@mgt.unm.edu Nature and Scope of Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse stakeholders. Marketing is a key functional area in the business organization
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appearance) and their health. Food marketing has been in the spotlight since rising obesity rates are threatening industrialised countries’ populations. Obesity rates and broader health concerns (such as diseases due to conservatives or additives) make marketing ethics in the food industry a relevant topic. After reading “Fast Food Nation” by Eric Schlosser (2001) and seeing the film “Super Size Me” by Morgan Spurlock (2006)‚ my interest for marketing ethics in the food industry began to grow.
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Marketing can undoubtedly bring benefits to society‚ although some aspects of marketing may be questionable on ethical grounds. The aim of this assignment is to raise criticism of marketing and show that consumer behaviour is affected by ethical issues. Do consumers really care about marketing ethics? Ethics is a complex concept to define‚ and there is an attempt made by contemporary theorists to highlight ethical behaviour in a marketing context. Issues surrounding marketing ethics and social responsibility
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Topic: Retail Marketing-Strategies for small unorganized retailer in the era of organized retailing. Current Status of Retailing in India The size of the retailing industry in India is estimated to be in the order of Rs. 7200 to 8100 billion (US $ 160-180 billion)‚ with organised retailing estimated to be approximately 2 % (Rs 160-180 billion) of the total retailing industry in the country. Food and grocery retailing is estimated to contribute to around 50% (Rs 3500-4000 billion) of the total
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Individual Assignment on Marketing Ethics Introduction Many people believe that famous brand name and high price is a guarantee of high quality. This belief‚ however‚ is challenged as Armani has been caught in several quality scandals in China. In fact‚ Armani is not the only brand that has been dogged by marketing scandals. All these scandals in the market are indicative of the lack of marketing ethics of today’s companies. This essay will first briefly describe the quality scandals of Armani
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Fundamental issues in the ethics of marketing [edit]Frameworks of analysis for marketing ethically Possible frameworks: Value-oriented framework‚ analyzing ethical problems on the basis of the values which they infringe (e.g. honesty‚ autonomy‚ privacy‚ transparency). An example of such an approach is the AMAStatement of Ethics.[1] Stakeholder-oriented framework‚ analysing ethical problems on the basis of whom they affect (e.g. consumers‚ competitors‚ society as a whole). Process-oriented
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Apple and Advertising and Marketing Ethics The late Steve Jobs once stated when asked why he chose the name Apple‚ that he came about naming it after returning from an apple farm when he was amidst a fruitarian diet‚ and the name sounded “fun‚ spirited and not intimidating” (Associated Press‚ 2011). Apple is currently one of the most competitive and largest publicly traded companies in the world by market capitalization‚ and is widely known for its ad campaigns‚ marketing strategies‚ and profit margins
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popular. It was known that adMart brought the trend of Internet selling. The two main supermarket became aware the fresh shop and the innovative selling method. They knew that adMart would be one of their enemies‚ therefore they started their new marketing strategies to snipe this fresh shop. Wellcome and PARKnSHOP made use of their capital‚ they set up their own delivery line and aimed at sharing the market of Internet selling. Besides‚ they offered their customers some premium‚ like offering free
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Marketing Ethics- Coca Cola Introduction The society is becoming increasing concerned about the ethical values adopted by its companies. Marketing ethics addresses principle and standards that define acceptable conduct in the marketplace.(Linda) Marketing unethical means that the action is legal‚ but it actually is wrong. Some companies may promote the marketing ethics in order to increasing their reputation. However‚ some companies may violate the ethical values in order to earn more profits
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