2.0 CORPORATE SOCIAL RESPONSIBILITY (CSR) The corporate social responsibility is an activity where it has been involved by almost all of the company in the world. However‚ normally it would be the big companies which will engage more in these corporate responsibility activities. According to Lord Holme and Richard Watts (2010)‚ Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of
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can help those practical people see another dimension beside machines and theoretical principles‚ which is the truest taste of life where humanity and sympathy for their disadvantaged fellows come in”. Yes‚ it’s the feeling that Corporate Social Responsibility (CSR) gives to each person. Feeling good‚ feeling proud and feeling optimistic. Ever since CSR becomes one big part of every company‚ no matter they are big or small‚ a concern is raised whose answer is controversial: “CSR is from guiltiness
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Stakeholders 1st Business: Nike The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. With Nike being a huge
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“Social Accounting Practices in India as a Corporate Social Responsibility” soniuttranchal@gmail.com Concept: The concept of Social Accounting originated in different forms by Adam Smith in 1776‚ Later on‚ Karl Marks and Engel also expressed their views about social costs in 1844. Pigou in 1920 also elaborated the divergence of Social and Private Costs. The concept of social accounting was clearly introduced in the 1970’s and later this concept received serious consideration from
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Utilitarianism and Social Corporate Responsibility The principal of Utilitarianism is often cited for grounds in business related decision making. Business ethics is often misunderstood - for if the main purpose of business is to maximize profits‚ then one could argue Westjet had done nothing wrong in trying to gain an advantage in thier industry. Thankfully‚ ethical decision making involves criteria beyond the ’greatest good for the greatest number of people’. Its criteria are as follows - utilitarianism
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Marketing: “Marketing is a total system of business activities that designed to plan‚ price‚ promote and distribute the products to present and potential consumers to achieve organizational goals through satisfying the needs or wants”. “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. The above definition for marketing is also called as Core Concept of Marketing. It can
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September 19‚ 2014 STARBUCKS STAKEHOLDER ANALYSIS Over the past four decades‚ Starbucks has become the undisputed leader when it comes to the retail‚ coffee business. With being the leader in a multinational industry‚ Starbucks understands that it has to manage and maintain its relationships with all its stakeholders in order to continue its reign on coffee. In the most generic form of stakeholder groups‚ Starbucks has an effect on its Employees‚ Customers‚ Community‚ Suppliers‚ Shareholders‚ Government
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Today‚ Corporate Social Responsibility (CSR) is much wider concept than just donations and philanthropy. It is viewed as a way of doing business‚ identified with the strategies and standards of business conduct that companies follow in their business. While focused on creating shareholder value‚ the companies seem to be equally focused on CSR for various reasons like - attracting socially responsible investors‚ customer group‚ marketing‚ branding‚ enhanced employee relations and Tax incentives.
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Wal-Mart and Social Responsibility Everyone can recognize the yellow smiley face‚ paired with a promise of “everyday low prices”. One of the most recognized symbols along with Starbuck’s Siren logo and The McDonald’s Arches‚ Wal-Mart’s smiley face and promise has been directed towards American families who are on a budget. With 3‚700 stores in The United States‚ and employing over two million people‚ Wal-Mart is the largest private employer in the world (1). Because of all the influence Wal-Mart
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Assignment 1: Apple Inc. - Corporate Responsibility and Marketing Strategies Amber Craggette Instructor: Dr. Jean Fonkoua BUS508- Contemporary Business 07/19/2014 Apples ethics and social responsibility In researching the Apple Company’s Social (Supplier) and ethical responsibilities I found that their initiatives are geared toward Empowering Workers‚ Labor & Human Rights‚ Health & Safety‚ Environment and Accountability. I think their approach is interesting but I feel that a large company
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