DE VERA‚ K. RIGOR‚ J. & TAYAG‚ J. Brand is a name‚ sign‚ symbol‚ or design‚ or combination of these that identifies the maker or seller of a product or service . Although certain brands offers various product line and brand extensions‚ it does not mean that a brand is strong already. Note that years of existence do not also define a strong brand‚ rather to consider a brand a strong one the brand should have high brand equity; a clear brand positioning; and it must be competitive
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Corporate scandals surrounding the turn of 21st century‚ creation of The Sarbanes and Oxley Act of 2002 and its effects on business environment. The opening years of the twenty-first century were very challenging to the US economy. Not only the stock market reached one of the lowest levels since the crisis of 1930‚ but also several high profile corporate scandals shook the public trust. Insider trading‚ fraudulent financial reporting and other illegal practices caused investors to question reliability
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2008 Chinese Milk Scandals 2008 Chinese milk scandal was one of the major events that happened in China. June 28‚ 2008‚ the first case of infant with kidney stone occurred in Lanzhou. In the following two months‚ the number of infants diagnosed with kidney stones had increased to 14 in one of the hospitals in Lanzhou. The only thing in common before those infants got sick was that they had fed on milk powder produced by Sanlu Group for a long time. Gradually‚ the same cases happened in the other
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Introduction We all remember the meat scandal back in 2012-2013 that was all over the news. There were some tests on certain types of meat in a supermarket and the content of the package didn’t turn out to be what the label said it was. This resulted in a huge outbreak of tests all over Europe. More and more products came out to be lies. Horsemeat was one of the more popular deceiving products sold on the market. People expect certain standards and assurances when they buy products from a store‚
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University of Missouri – Columbia The Bernie Madoff Scandal Finance 2000: Survey of Business Finance Student ID #: 12366167 December 17th‚ 2014 The Madoff scandal is one of more prominent scandals regarding business ethics in more recent times. The scandal was a complex Ponzi scheme ran by Bernard Madoff. A Ponzi scheme was originally named after Charles Ponzi‚ who would pay returns to its investors from new capital paid to the operators by new investors rather than any profit
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Table of contents S.no | Topic | Page no | 1 | Corporate governance | 5-6 | 2 | Enron – An overview | 7-10 | 3 | Journey from Enron corporationTo Enron creditors recovery corporation | 10-14 | 4 | Enron’s injured parties | 14 | 5 | Lessons to be learnt | 15-16 | 6 | Satyam – An overview | 17-21 | 7 | The Satyam Scandal | 21-27 | 8 | Satyam Scam Parties Responsible | 27-32 | 9 | Aftermath
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Duke ’s MBAs Cheating Scandal While students are overwhelmed with handbooks on plagiarism‚ school honor codes when they entering a university‚ cheatings are rampantly detected in university environment. Admittedly‚ plagiarism and cheating should be seriously punished. However‚ there do exist controversial cases where some assert that the cases are not considered cheatings‚ the others argue that they should be considered cheatings. An article named "Duke MBAs Fail Ethics Test" by Alison Damast
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The film titled‚ Enron‚ the Smartest Guys in the Room‚ is a phenomenal examination of an organization that in all likelihood started out to perform ethically but‚ after a modification in design and moral decision-making‚ it evolved into an organization based upon greed and performance no matter what cost. Ironically‚ the motto of this company was‚ “ask why” however this is perhaps the sole question that many employees are now asking themselves and should have routinely asked in the years
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Watergate scandal ‚ happened in June 17 ‚ 1972 where robbers are arrested in the office of Democratic National Committee where the Watergate building is located. This act was not accepted and ordinary ‚ because thieves were in relation with the President Nixon and his reelection campaign . They have been arrested while stealing secret documents and wiretap phones. But ‚ Historians did not ensure that Nixon knew about this . After ‚ Nixon tried to hide the truth by raising money for burglars and
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Coopers‚ PwC has followed unethical governance with many of its clients. But‚ It came into limelight is Indian scenario in a broader aspect due to the fraudulent activity done by Satyam (Ramalinga Raju) with the accounting books. After the Satyam scandal PwC Realized the Importance of ethical Corporate Governance. PwC was a Statutory Auditor for Satyam from past many years it iv very clear from various reports that there was indeed hand in gloves of PwC directly or indirectly with Ramalinga Raju(Chairman
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