Rourkela Institute of Management Studies Branch/year MBA-marketing/2007-2009 Start date of training 01/07/2008 End date of training 15/08/2008 Stiffen Received Rs 3000/- Project Title Buying Behavior/Need Analysis & Generation of Prospective Customer List for SONY Products. His conduct during the training was good. We wish him all the best for the future. Krishna Kumar Tawari
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Affects of Advertising on Consumer Buying Behavior Submitted to: Sir Luqman Submitted by: Ramsha Shahid (313004) Course: Consumer Behavior (Elective) HAMDARD INSTITUTE OF MANAGEMENT SCIENCES Table of Contents Introduction 5 Background of the Study 5 Affects of Advertising on Consumer Buying Behavior: 8 Advertising: 11 Role of advertisement 11 The Functions of Advertising 12 Advertising and Psychology 12 How Advertising Works 13 ADVERTISING’S ROLE IN HOW
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| Impact of Advertisement on Consumer Buying Behavior Introduction As being incorporated or associated with the marketing process‚ advertising finds its position in every organization. Advertising can be defined as another strategy as an approach towards competitive advantage. Various advertising concepts are in the stream of the media and papers but still there is a little evidence that advertising can significantly help the organization boosts its performance. In terms of sales‚ it is true that
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BUSINESS RESEARCH METHODOLOGY AN EMPERICAL STUDY ON CONSUMER BUYING BEHAVIOR ON TWO WHLEERS. KIRUTHIKHA K Introduction: India is the second largest producer of the two-wheelers. The two wheeler segments contribute the largest volume amongst all the segments in automobile industry. The country stands next to China and Japan in terms of production and sales respectively. The industry is growing at 30 % annually. It consists of three segments viz. scooters‚ motorcycles and moped. Majority
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6‚ Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant
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A SUMMER TRAINING REPORT ON "CONSUMER BUYING BEHAVIOUR FOR BALL PENS" AND COMPANY OVERVIEW AT "TODAYS WRITING PRODUCTS LIMITED" DADRA SILVASSA Downloaded From www.careergyaan.org For all study material and 5000+ projects visit www.careergyaan.org EXECUTIVE SUMMARY SYNOPSIS Today the significance of project work has greater importance in business world. Practical knowledge is as important as theory so that one thing is said‚ “Practice makes a men Perfect “ In order to get acquainted with how
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Introduction: People really change no matter what they want to be‚ it all depends on their personality if they will be fool or not by such an impressive kind of art that can really convinced the consumers every time they watch or hear about a spectacular advertisements. Advertising is a form of communication for marketing that is used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Of all the Marketing
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“Consumer buying behavior of consumer durables in a Hypermarket for HyperCITY‚ Thane” By: Kulvinder Pathania Roll No: KHR2009PGDMRMF027 Summer Project Report submitted to the Institute of Technology and Management‚ Navi Mumbai‚ 410210 In partial fulfillment of the requirements for the degree of MBA-RMM APPROVED BY: Mr. Vikram Laud Dr. Shelja Jose Store Operations Manager Internal Guide HyperCITY Retail (India) Ltd. ITM Business School
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1.4 Significance of the Study 3 1.5 Scope of the Study 4 2.0 Literature Review 5 3.0 Research Methodology 7 3.1 Theoretical Framework 7 3.2 Generation of Hypothesis 7 4.0 Conclusion 8 Reference: 9 Title Factors that affect consumer purchase decision of hybrid vehicles (Green Vehicles) in Malaysia. Introduction 1 Background of the Study With the air pollution level rising day by day caused by the emission from conventional vehicles‚ many government bodies have put in effort
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THE EFFECTS OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR Consumers demand different commodities based on their preference and taste for them. Awareness of a good influences a consumer‘s purchase of the good. Other factors that influence one‘s taste and preference for a good are psychological and environmental. Taste and preference for a good change overtime. Advertisements play a role in influencing the taste and preference of consumers‘choice. Consumers are known to be rational with regard
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