HISTORY/ BACKGROUND Estée Lauder‚ the founder of the $8 billion company that bears her name‚ started her business with four skin care products and a simple premise where that every woman can be beautiful. Armed with that philosophy‚ plus drive‚ creativity and passion‚ she literally changed the face of the cosmetics industry. Born Josephine Esther Mentzer‚ Estée Lauder was raised in Queens‚ N.Y.‚ by her Hungarian mother‚ Rose‚ and Czech father‚ Max. The name Estée was a variation of her nickname
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Thanks for my partner. As a company spokesperson explained in the case‚ more of estee lauder’s growth is expected to come from expansion and awareness-building in tier-2 and tier-3 cities as tier-1 cities begin to mature. So we should learn current situation about the tier 2 and 3 cities first‚ to see what the opportunities here are. My partner has mentioned the specific classification of china’s cities‚ now I still quote this classification. 1. Firstly‚ as the case mentioned‚ three quarters of
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Introduction The Estee Lauder Group‚ a producer of prestige cosmetics‚ controls 46% of the U.S. market and 21% of the global market. The Group was launched in 1947 by Estee and Joseph Lauder and is still controlled by the family. With annual sales of over $8 billion in 130 countries‚ the Company hopes to double its business over the next decade. Estee Lauder consists of a collection of up scaled brands targeted at a diverse selection of consumers. The Group’s portfolio of brands includes
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The Estee Lauder Companies Inc. Mission Founded by Estee Lauder in 1946‚ the Estee Lauder companies Inc. specialize in manufacturing top-end cosmetics‚ fragrance and hair care products. Beside famous Estee Lauder‚ its brands includes M.A.C.‚ Clinique‚ Bobbi Brown and etc. The mission of Estee Lauder is “Bringing the best to everyone we touch.” Best products‚ best people‚ best ideas are three pillars that have been hallmarks of Estee Lauder company. Founder Estee Lauder was named after its
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Estee Lauder Introduction: Estee Lauder‚ an American corporation based in New York‚ is one of the world’s largest manufacturer and marketer of skin products‚ make up‚ fragrance and hair products. It has 29 brands and sells products in 140 countries and employed 32‚000 people World wide. Beauty‚ youth and forever being young is the themes for personal products industry. For financial year 2008 the net sales were USD $9.7 billion and the net earnings from continuing operations are USD $ 474
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This ad for Estee Lauder’s Re-Nutriv Intensive Age-Renewal Crème was featured in Vogue magazine. The ad is two pages‚ one page of a well polished looking woman‚ and the next with the crème itself and a small passage. The target audience is most likely to be women over the age of 35 whose skin start to show signs of aging. This ad falls into the category of a promise ad and also a comparative ad. The slogan for this product is probably the bold words written above‚ “SuperCrème. Super Potent.” The
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SWOT Analysis of Estee Lauder * Exposed to crisis events (SARS‚ recession‚ terrorism etc) causing downturn in travel * Downturn in department store sales * Other competitors * Americans stagnating spending on cosmetics * Growth opportunities in China‚ Russia‚ Eastern Europe‚ Brazil and India * Availability for strategic alliances in the electronic commerce area * Plenty of candidates for acquisition W S T O * Management expertise * Marketing ability
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Balanced scorecard The notion of the Balanced Scorecard was developed by Robert Kaplan and David Norton in 1992 which has already widely used by many companies in the world (Helen Atkinson‚ 2006). The balanced scorecard not only focuses on the financial information but also nonfinancial information. However‚ with the rapid development the value of intangible assets such as intelligence becomes more important. Because the traditional management performance system always focuses on financial aspect
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A Balanced Scorecard is‚ “A set of four measures directly linked to a company’s strategy: financial performance‚ customer knowledge‚ internal business processes‚ and learning and growth” (Pearce & Robinson‚ 2009‚ p. 202). 123 See M3e Free Bail bonds need to develop a balanced scorecard to assist in defining the company’s mission‚ values‚ vision‚ and SWOTT analysis. Perspectives A balanced scorecard suggests the company collect data and analyze the perspectives view of the organization learning and
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A.Positioning 1. Estee Lauder founded her company with her husband Joseph Lauder in 1946. When the company first started it had only four products‚ not 66 years later Estee Lauder manufactures and markets skincare‚ fragrance‚ make up and hair care products in 150 countries worldwide. The company is still mainly controlled by the family members who hold 70% of the voting shares in Estee Lauder company. Aside from selling their products under their own name‚ Estee Lauder also owns other beauty
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