Summary Soft drinks off-trade value sales continued to record further growth in 2013 in India mainly due to growth in juices‚ and bottled water. Categories such as carbonates‚ and sports and energy drinks faced significant pressure due to growing health concerns but the strong grip of brands especially for carbonated drinks helped soft drinks to continue growth momentum during the review period. Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national
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Running head: FUTURE OF INTERNATIONAL BUSINESS Future of International Business Israel Flores American International College Concepts of Business Data Processing Prof. Oliver Lane Fall 2009 Abstract This research will enter into the world of International Business. The future is moving at a face pace‚ the advances in technology have made the world smaller and less distant. Since late 80’s early 90’s the internet has revolutionize how the world communicates
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Soft drinks in India – Huge Potential Ahead According to the ‘Product Insights: Soft Drinks in India’ report‚ The global soft drinks market grew at a compound annual growth rate (CAGR) of 3.45% from 2005 to 2009 and was valued at $494.5 billion in 2009. New product launches in the global soft drinks market increased by 8.59% in 2009. The US was the top country by retail sales as well as by number of new product launches‚ followed by Japan which ranked second in both categories. Globally‚ India ranked
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specific attributes (e.g.‚ try to avoid broad terms like ’quality ’)‚ selected on the basis of your depth interviews (attributes that are frequently mentioned by your respondents). Since there are two brands altogether (e.g.‚ two different brands of soft drinks)‚ you need (a) 10 items to measure bi (these items are brand specific); and (b) 5 items to measure ei (these items are not brand specific). Important: When choosing the main brand (that is‚ the brand you are consulting
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to determine household preferences in regards to their retail shopping for soft drinks. This questionnaire will take you around 7 minutes 1. Do you consume soft drinks? Yes No If yes‚ continue with question 2 and skip question 11 If no‚ jump to question 11 2. How often do you consume soft drinks? a) Daily b) Weekly c) Monthly d) Occasionally 3. How many persons are involved in the consumption of soft drinks with you? a) 1 person b) 2 persons c) 3 persons d) 4 persons e) More
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Cola Wars Case Study Question: Why is the soft drink industry so profitable? Historically‚ the soft drink industry has been extremely profitable. Long time industry leaders Coca-Cola and Pepsi-Cola largely drive the profits in the industry‚ relying on Porter’s five forces model to explain the attractiveness of the soft drink market. These forces allowed Coke and Pepsi to maintain large growth until 1999‚ and also explain the challenges that each company is currently facing. The relative duopoly
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CASE 1 - DEMAND ESTIMATION and ELASTICITY: Soft Drinks in the U.S. Demand can be estimated with experimental data‚ time-series data‚ or cross-section data. In this case‚ cross-section data appear in the Excel file. Soft drink consumption in cans per capita per year is related to six-pack price‚ income per capita‚ and mean temperature across the 48 contiguous states in the United States. QUESTIONS 1. Given the data‚ please construct (a) a multiple linear regression equation and (b) a log-linear
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Growth Strategies in Soft Drinks A management report from Business Insights The battle for ‘share of throat’ Positioning of new soft drinks launches aimed at children 29% 36% In spite of growing competition in the soft drinks market‚ many companies‚ ranging from multinationals to niche specialists‚ continue to see volume growth well in excess of the market average. Much of their success can be attributed to progressive attitudes to their competitive environment and by exploiting new production
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Alternative Drink industry analysis 1. Do a complete five-forces analysis of competition in the global alternative drink industry‚ then tell me which of the five competitive forces is strong‚ weak‚ and why. Especially in the force of rivalry (one of the 5 forces)‚ you must identify the market size‚ growth rate‚ profit margins‚ what are the main categories in the alternative drink industry‚ who are the major competitors and their
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a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta‚ Georgia and employs 71‚000 people as of September 2008.The company recorded
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