Was the discovery of penicillin an accident? Who really discovered penicillin? Many believe that penicillin was discovered by Alexander Fleming‚ although he sparked the research for penicillin‚ he wasn’t the first. Penicillin had and still does have an effect on the medical world. Penicillin has a very rich history behind it‚ and it is still used world round. One significant story that led to the discovery of penicillin was the one of Alexander Fleming. Although Alexander Fleming is credited for
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Question: Should companies involve their marketing channels in the design of the promotional programs? What are the advantages and disadvantages of doing so? When a company is looking at promoting a new or existing product or service‚ the involvement of their marketing channel during the design of the promotional program is key component. According to the text Excellence in Business (Bovée‚ Thill‚ Mescon; p. 417-418)‚ a market channel is the network of firms that work together to get goods
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Channels of Distribution 1 Channels of Distribution – Article Review #2 Katarina Mikalacki Marketing 421 Doula Zahropoulos October 06‚ 2004 Channels of Distribution 2 Having access to good distribution is fundamental to good marketing. Business operators need to be able to deliver their products and services to the right people‚ at the right time‚ in the right quantities
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Charlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic‚ vibrant‚ rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly
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unparalleled rate of scientific discoveries. In fact‚ there were so many new gadgets invented and discoveries made in the last century that it’s difficult to write the list down. However‚ I think I can say ten innovations or technologies that have had the greatest influence on humanity—both positively and the negatively. First of all‚ I want to remember penicillin: this drug (eventually group of drugs) was discovered in 1928‚ it opened the door to the discovery of antibiotics. Penicillin remains
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distribution channel is a system of intermediaries or middleman that facilitates the sale and delivery of tourism services from suppliers to consumers (Buhalis and Law‚ 2001). Distribution channels can serve as part of the marketing mix that can makes the products available to consumers as the link between suppliers of tourism products and their end consumers‚ as well as the bridge between supply and demand (Kracht and Wang‚ 2010). This shows that‚ important to have a good distribution channel strategies
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A journey of discovery is a very complex concept. It can involve much more than physical movement from place to place. A journey of discovery can be a very meaningful experience providing opportunities for the traveller to develop themselves physically‚ emotionally and spiritually. It can be a catalyst for change that can lead to further understanding of oneself‚ others and also the world. The texts studied support this idea of a “journey of discovery” very effectively. The texts I have chosen
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Communication channels A large number of cases point out that using communication channels properly would greatly improve the organization in some aspects. Without understanding communication channels‚ on the opposite‚ would have bad effects on the organization. It is not exaggerate to say that communication channels play a significant role in management and good managers will never miss them. In this essay‚ I will generally talk about three different communication channels which are formal channel‚ informal
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Abstract The history of digital image compositing—other than simple digital implementation of known film art—is essentially the history of the alpha channel. Distinctions are drawn between digital printing and digital compositing‚ between matte creation and matte usage‚ and between (binary) masking and (subtle) matting. The history of the integral alpha channel and premultiplied alpha ideas are presented and their importance in the development of digital compositing in its current modern form is made clear
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Distribution in the Wider Marketing Context Although the focus of this thesis is on distribution‚ it is important to see distribution as a critical aspect of an organisation’s wider marketing strategy. Hudson (2008: 8) cited Kotler’s (1984) definition of marketing which reflected the importance of distribution as a major aspect of the marketing process: The process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchange
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