ice cream! The richness of the buttery crisp toast is smoothed by the cool ice cream and the honey adds sweetness to the entire dessert. It’s very filling‚ and if you add fruit - whether it be berries or fresh bananas‚ you’re in for a treat Espresso $3.25/12oz $3.75/16oz Americano Caffe Latte Cappuccino Caffe Mocha White Mocha Caffe Breve *add flavors for $.50 extra Vanilla‚ Hazelnut‚ Peppermint‚ Caramel‚ Lavender *rice milk‚ soy milk
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Commercials have become a part of life‚ you can’t live with them‚ and you can’t live without them. Every word‚ camera angle‚ movement‚ background‚ and sound can shape how a person views a product. The advertisement for Starbucks new product‚ Double Shot Espresso‚ targets Starbucks customers‚ coffee lovers‚ and those who have a difficult time getting motivated in the morning. The commercial uses a catchy song most people are familiar with to capture the audiences’ attention. The song makes the commercial
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the perfect pumpkin spice latte right from home‚ without having to pay the outrageous price coffee places charge. First‚ one will need to get out all of his or her ingredients. This will include: milk‚ pumpkin puree‚ sugar‚ strong brewed coffee or espresso‚ pumpkin pie spice‚ cinnamon‚ vanilla extract‚ and whipped cream. The baker will then need to get out the necessary utensils. He or she will need a saucepan‚ a spoon‚ a mug‚ a teaspoon for measuring‚ a measuring cup‚ and a tablespoon.
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------------------------------------------------- Al Akhawayn University-Fall 2010 Important innovations in the coffee market The last innovation in the coffee market was the soluble coffee in the 50s. Concerning the coffee machines‚ it was the invention of the Espresso Coffee machine in 1901 by Luigi Bezzera. In the 70s‚ Nestlé decided to target a premium segment by launching a strategic innovation‚ an innovation that would not basically impact the consumer’s habits (it doesn’t change the number of coffee they
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Today‚ Lavazza is one of the most important roasters in the world‚ a leader in Italy with a 48% share in value of the retail market (source: Nielsen). Lavazza is present with its distributors and subsidiaries in over 90 countries around the world. With a turnover exceeding €1.2 billion in 2011‚ the company operates worldwide in the Home and Away-from-Home segments. Lavazza’s Board of Directors is composed by: Alberto Lavazza‚ President; Giuseppe Lavazza and Marco Lavazza‚ Vice Presidents; Francesca
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facilitate that growth. What did Starbucks gain—and give up—as a result of each change? Starbucks made operational changes to facilitate its rapid expansion. First‚ it changed La Marzocco machines for Verismo models‚ which were automatic and produced espresso quicker. This reduced the costs of training baristas and reduced the time of the process‚ so customers were served more quickly. However‚ some customers argued that the new machines produced lower quality coffee and the customer-barista relationship
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Executive Summary Adopting a qualitative approach‚ this report provides an evaluation and critical analysis of the service process and service environment to evaluate the specialty coffee house chain‚ Starbucks Singapore. The report evaluates the purpose and value of the Starbucks servicescape design‚ a descriptive illustration of the service environment with a detailed and clear blue-printing of the service process all from an external view-point Introduction and Company Background
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1.0 INTRODUCTION Malaysia is one of the well known countries in South East Asia with vast gastronomic products that can be offered (Mohd Hairi et al.‚ 2007). A multi-ethnic‚ multi-cultural and multilingual society comprises Malays‚ Chinese‚ Indians and other ethnic groups who live side by side have formed the unique gastronomic products with a combination of ingredients and taste (Hutton‚ 2000 and Mohd Hairi et al. 2007). The styles of cooking‚ the types of equipment used and the way of serving
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professional customers eight grand cru coffees all with distinct aromas‚ tastes and levels of intensity : 2 Ristrettos‚ 2 Espressos‚ 2 Lungos and 2 Decaffeinated coffees. RISTRETTO ORIGIN INDIA intense and spicy RISTRETTO full-bodied and persistent ESPRESSO FORTE round and balanced ESPRESSO LEGGERO light and refreshing LUNGO FORTE elegant and roasted LUNGO LEGGERO flowery and refreshing ESPRESSO
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Marketing Report MRKT101 Marketing report of Espresso House Sweden AB NAME: 000001377 Course: Mrkt101 Lecturer: Chris Dutt Due: 11-11-12 Table of contents 1.0 Introduction p. 3 2.0 Espresso Houses Marketing Mix 2.1 Promotion p. 4 2.2 Price p. 4 2.3 Product p. 4 2.4 Place p. 4 2.5 Process p. 5 2.6 People p.5 3.0 Characteristics of the company 3.1 Products/services p. 5 3.2 Variability
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