Case 19 Mobile Marketing at Adidas Analysis Internal Strengths • Huge advertising budget ($900 million dollars in 04) • Sponsorships/cobranding with some of the biggest athletes (Beckham‚ Kobe‚ etc.) • Established brand name: Historically largest share of soccer market in Europe (until 03) • Hiring Nick Drake brought insider’s view of mobile technology and market Internal Weaknesses • “Second place” to Nike • No longer the European premier soccer brand • Smaller marketing budget
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Types of companies which are most likely to adopt cloud-based ERP and CRM software services will be companies that want to cut IT staff cost. With CRM and ERP‚ a business can be up and running with the software quickly which less need for in-house IT staff or high levels of technical skills‚ and things like security and upgrades are looked after by the vendor. This is because the difference between cloud and on-premise is that cloud-computing makes your software an operational expense rather than
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PLANNING (ERP) AND SUPPLY CHAIN MANAGEMENT (SCM) -APPLICATION IN RETAIL INDUSTRY SUPPLY CHAIN (MARKS AND SPENCER) ABSTRACT: This report examines Supply Chain Management (SCM) and how it enhances the supply chains in the Retail Industry. Also the report examines how the supply chain is a link of suppliers and buyers and customers in turn becoming supplier. The report examines the problems associated with the supply chain a major one which is bullwhip effect. This study focuses on how ERP and
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Enterprise Data Warehouse Platform Jürgen Herzog Head of Competence Center Business Intelligence Global IT adidas Group juergen.herzog@adidas-group.com Tel.: +49 9132 84 4886 Mobile: +49 160 884 4886 1 AGENDA History Strategy Organization & Processes (IT and Business) Technical Architecture Business Performance Management (“From What & Where to Why”) 2 HISTORY … Local ERP and BI Systems per Country 2002 First SAP BW project‚ managed by consulting firm. Executed as a data
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Market Environment for Li Ning •Li Ning is operating in local market‚ competing with International brands (viz. Adidas‚Nike) •More than 50% of active Chinese sport population is from Tier 2 & 3 cities •Market is poised for exponential growth in next 2 years (owing to Beijing Olympic 2008) •The household income for 70% of families of active sports teenagers (14-24 yrs) is less than RMB 4000. Li Ning is mainly operating in this segment. •60% of Active sports population is students : 45% University
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‘cool’ image that their competitors provide. Global giants such as Nike and Adidas are so far the strongest competitors for Li Ning and have an edge over it mostly because of the wide and exclusive range of product portfolio maintained by the two companies. Further‚ the SWOT analysis for Li Ning is presented: Strengths | Weaknesses | * Scalable geographical presence * Extensive distribution channel with good ERP systems; well-skilled and trained labour * Strongest presence in the maximum
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Performance Appraisal and Job Evaluation Process A case study on “Dada Corporation” Introduction Page# a) History of the organization 2 b) Objective of the organization 3 c) Function of the organization 3 d) Role of the organization in the Economic Development of Bangladesh 5 e) Organizational Structure 7 f) Mission of the organization 9 g) Vision of the organization 9 Research Methodology a) Rationale of the study 10 b) Objectives of the study 10
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Nestlé Re-balancing Case Study Supply Chain Consolidation: When Less is More… Nestlé is Switzerland’s biggest company‚ founded by Henri Nestlé in 1867. Today it is capitalized at over £59 billion and is also the world’s largest consumer food company‚ employing 253‚000 people worldwide in the production of more than 15‚000 different products. It manufactures and markets some of the best-known international FMCG food and beverage brands in the world - Nescafé‚ KitKat‚ Quality Street‚ Buitoni‚
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References: Aladwani‚ A. M. (2001) “Change management strategies for successful ERP implementation”. Business Process Management Journal‚ Vol. 7 No. 3. pp. 266-275. Bovey‚ W. H.‚ Hede‚ A. (2001) “Resistance to organizational change: the role of defence mechanisms”. Journal of Managerial Psychology. Vol. 16 No. 7. Kotter‚ J. P. (1996)
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RETAIL IN APPAREL INDUSTRY By: Ghousia Islam Madhuri Jain Dugar Neha Agrawal Piyushi Sanghai Riya Jain MMA 2ND Semester : What is Retailing ? Retailing is a set of business activities that adds value to the products & services sold to the consumers for their personnel or family use. India Stats in 2011 : Indian retail business valued at around US$ 550 billion in 2011 A report by Boston Consulting Group (BCG) has revealed that the country ’s organised retail is estimated
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