From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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this system we call America. More and more people come out of the silence that has silenced them for so long. This beautiful world we live in is getting uglier and uglier every day. Recent events have dug up the ancient question of what are America’s values? The America we stand in today is okay with leaving children behind who have “voices too loud‚ accents to thick‚ pockets to thin” (Christina and Frohman). The America we stand in today is okay with washing out minorities significance in the history
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“I’d put my money on the sun and solar energy‚” stated Thomas Edison. Many people‚ including Thomas Edison‚ understood the value of solar energy. The use of solar energy has dated back to 700 B.C. Expenses for solar energy products are exceedingly high. Maintenance of solar powered utilities is virtually nonexistent. Solar products tend to be efficient in their work to make a clean planet. The function of a solar panel is to transform light into electricity. Solar panels can be used to power several
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www.sciedu.ca/ijfr International Journal of Financial Research Vol. 3‚ No. 4; 2012 Market Value of the Firm‚ Market Value of Equity‚ Return Rate on Capital and the Optimal Capital Structure Chao Chiung Ting Michigan State University‚ USA E-mail: tingtch7ti@aol.com Received: September 4‚ 2012 doi:10.5430/ijfr.v3n4p1 Abstract The firm should pursue both maximum return rate on capital and maximum return rate on equity simultaneously. Maximum return rate on capital is the primary goal for firms
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Introduction In this essay I will be looking at the definition of place value and what does it mean‚ I will then explore the importance of the base-ten system in relation to place value and why knowing the base-ten system is important for understanding place value. I will then discuss the reason for why learners struggle with understanding the concept of place value‚ also I will discuss the importance of using concrete material. Finally I will look at the progression of levels from grade 2 into
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PRIVATIZATION OF HIGHER EDUCATION – S.Divya Abirami Our university system is‚ in many parts‚ in a state of disrepair...In almost half the districts in the country‚ higher education enrolments are abysmally low‚ almost two-third of our universities and 90 per cent of our colleges are rated as below average on quality parameters... I am concerned that in many states university appointments‚ including that of vice-chancellors‚ have been politicised and have become
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Christina Santos ERWC Period 2 October 11‚ 2014 The Value of Life How should our society assign value to a human life? Should people assign a monetary value to a human life? In excerpts from radically different viewpoints from the optimistic Lance Armstrong to the pessimistic outlook of Hamlet‚ the tragic events of 9/11‚ to the cold Human Life Calculator readers are provided with examples on such thought provoking questions. Throughout the years‚ especially after the tragedy that occurred on September
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SOME PROBLEMS IN THE MEASUREMENT OF REAL NATIONAL INCOME By J. L. Nicholson (Chief Statisticion‚ United Kinrdorn Cer~trol Sfatistical Oflcc) The Truth is one and incapable of contradiction; All knowledge that conflicts with itself is Poetic Fiction. -W. H. Auden. I. THE GENERAL SElTING BEFORE discussing problems of method‚ one ought to be clear about aims. One is hardly in a position to taclcle the numerous and various problems that are peculiar to the measurement of real national income
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THE IMPACT OF MOBILE INFORMATION COMMUNICATIONS TECHNOLOGY ON STUDENT’S ATTITUDES AND PERCEPTIONS IN HIGHER EDUCATION The use of the mobile technologies gives an excellent opportunity to connect the digital division that has an effect on so many students. At University of the Western Cape‚ we proudly possess leadership that leads underrepresented students. . This article will show the efforts made to: change and construct positive attitudes toward the use of Mobile Information Communications
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Value Creation and Business Success by Paul O ’Malley from The Systems Thinker‚ Vol. 9‚ No. 2 Copyright © 1998 Pegasus Communications‚ Inc. (www.pegasuscom.com). All rights reserved. No part of this article may be reproduced or transmitted in any form or by any means‚ electronic or mechanical‚ including photocopying and recording‚ without written permission from Pegasus Communications‚ Inc. If you wish to distribute copies of this article‚ please contact our Permissions Department at 781-398-9700
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