Integrated Marketing Communication Nike and Liu Xiang: Crisis Management in Celebrity Endorsement Group 3 Shweta Zacharia Kern Rachita Swarooparani Nike * World’s leading supplier of athletic gear * A major sponsor of various global sports events and high-profile athletes and athletic teams * Entered into China in 1980 * Considered to be the ‘coolest’ brand in China- success due to clever marketing Liu Xiang * One of Nike’s most important brand ambassadors in
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Speaker Observation Paper On Monday April 18th the Dublin Library‚ in celebration of Earth Day‚ hosted environmental educator‚ activist‚ and author Dr. Linda Riebel. In her presentation she introduced the new edition of her book; The Earth Friendly Food Chain under the new title; The Green Foodprint. Her topic was on food choices for healthy people and a healthy planet. The purpose of her speech was to show how anyone-of any lifestyle-can become an earth friendly eater. The presentation was held
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Lucy Liu was born in New York City on December 2‚ 1968. Lucy Liu is the daughter of Chinese immigrants. Lucy attended New York City High School. She enrolled to New York University but after one year she transfer to University of Michigan at Ann Arbor. She studied Asian Languages and culture and she graduated with a bachelor’s degree in 1990. Lucy Liu was an actor she would always got rescued the people were the main part of the movie. She had played mostly in action and for kid’s movies. She was
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Based on what you read in the poem‚ describe the relationship between the speaker and the “you” in the poem. How important was the relationship to the speaker? Support your response by referencing directly to the poem. In her poem “Since You” the poet Dionne Brand‚ has expressed a very profound romantic relationship between her speaker and the “you” in the poem. She has also revealed that the relationship was the most important thing in her speaker’s life. Dionne Brand makes these views to be
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communicator and a good speaker. The ability to be a great speaker is driven from certain traits that a man or woman possess when giving a speech to an audience. When I think of a great speaker I think of somebody who is able to clearly and powerfully get their message across to an audience. I believe that for many people‚ a great speaker is also someone that is able to connect with an audience‚ and allow the audience to relate back to the speaker. However‚ just being a great speaker does not mean the
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“Volunteers don ’t get paid‚ not because they ’re worthless‚ but because they ’re priceless.” ~Sherry Anderson (Volunteer Appreciation Quotes…). These exact words can be used when describing the life of Alice Mikolyzk. There simply is not a better way to depict her as a volunteer and an intern‚ except for labeling her as “priceless.” As a theology student and a graduate of Fordham University in New York‚ Alice Mikolyzk‚ a Kulika Uganda (a charity in Uganda established to aide those in need) intern
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English 3rd April 2‚ 2014 Richard Wright‚ The Native Son Wright’s novel describe life of black people back in the 1930’s. wright’s has made an outstanding literature work revealing to the reader the racist persecution of the black with the help of naturalism. from the very beginning the influence on naturalism on this book can be easily observed. wright does not give us even a tiny hope the he will get an illusion of happieness he so much used to. wright is very suitable for the use of
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Eric Peterson Case Overview This is a case about a manager who does his job competently‚ but is in trouble and doesn’t know it. The problem is‚ he has neglected managing his bosses. Situation • Since Peterson had no experience in the field‚ second-guessing of his decisions was to be expected‚ especially when there were problems • Peterson’s boss also has no expertise in the relevant areas‚ and is relatively disengaged in thinking through the big issues. Disengaged boss is very dangerous
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Eric Whitacre is one of the most well known‚ performed‚ and awarded choral composers in the modern day choral scene. Eric was born on January 2‚ 1970 in Reno‚ Nevada‚ dabbling in piano lessons as a child and later‚ in junior high‚ joining marching band‚ and playing synthesizer in a techno-pop band. Believe it or not‚ Eric dreamt of becoming a rock star. (Bowen) Although he is not among the likes of Metallica or The Beatles‚ Eric has won a Grammy for Best Choral Performance for his album "Light and
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Strategy Worksheet Name: Victor Ozieh Assignment: Speaker evaluation Memo Please type your responses in this column. It will lengthen as needed. Proofread the form carefully. Purpose What is the general purpose of your message? What is the specific purpose? Inform Persuade Collaborate Persuade Jan Costello to invite Simon Sinek to speak to the students at the First Annual Business Communications Speakers Conference‚ because of the benefit to the students
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