Evaluation of Brand Equity Measures: Further Empirical Results Conceptual Background: There is no consensus about what brand equity means and how a firm can measure the value of a brand‚ hence not possible to evaluate marketing interventions in terms of their ability to enhance brand value. Agarwal and Rao (1996)- The ability of ten consumer based measures of brand equity to estimate individual choice and market share‚ and the relationship between these measures. The underlying assumption in
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than once‚ I do not recall ever receiving an actual performance evaluation experience. Most of the time I would either get an appraisal or a complaint by my fellow coworkers or supervisor. During my employments in the hospital‚ I only worked there for a couple of months. Despite having worked at a private practice for a year and a half‚ I never received a performance evaluation experience. However‚ as a student‚ I have undergone performance evaluation experiences while participating in some of the SONA
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I. Critical evaluation of Citibank performance evaluation form: Citibank corporate strategy: focused on combining excellent customer service strategy along with relationship banking to build a profitable competitive franchise. Customers were offered the convenience of choosing the type of service delivery‚ whether personal or remote. But as high end customers become more and more valuable to the bank‚ their service expectations also went up. Increased service demands included broad array of financial
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Signature:…………………… Date:………… Background The case discuses about the evaluation of performance of James McGaran‚ Branch Manager of Citibank in Los Angeles by his Area Manager‚ Lisa Johnson‚ and the discrepancies that crept in during the evaluation process. In the case‚ it can be seen how Lisa Johnson had failed to reflect some of the performances properly leading to a stalemate position in the performance evaluation of an efficient manager like James McGaran. James McGaran was a branch manager
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Adams’ Equity Theory Balancing Employee Inputs and Outputs -------------------------------------------------------------------------------- If you pay "peanuts"‚ you may get "monkeys". © iStockphoto/RedBarnStudio Adams’ Equity Theory calls for a fair balance to be struck between an employee’s inputs (hard work‚ skill level‚ tolerance‚ enthusiasm‚ and so on) and an employee’s outputs (salary‚ benefits‚ intangibles such as recognition‚and so on). According to the theory‚ finding this
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Divisional Performance Evaluation Overview:- Most large Organisations adopt divisionalised structures. The manner in which divisional performance is controlled and measured is‚ therefore‚ of particular importance. A central issue of performance reporting is whether divisional managers should be held accountable for items that they cannot influence by their actions. The conventional wisdom of management accounting‚ as reflected in textbooks‚ advocates that the evaluation of a
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for Evaluation of Teachers’ Performance in Higher Education – using a Questionnaire Hafeez Ullah Amin Institute of Information Technology Kohat University of Science & Technology (KUST) Kohat‚ Pakistan Email: hafeezullahamin@gmail.com Abstract— in this paper‚ we present the step by step knowledge acquisition process by choosing a structured method through using a questionnaire as a knowledge acquisition tool. Here we want to depict the problem domain as‚ “how to evaluate teacher’s performance in higher
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Evaluation of Corporate Performance Apple‚ INC. Fay Catlett BUS650: Managerial Finance Instructor Stanley Atkinson July 06‚ 2015 In this paper‚ the author will give an introduction of the company chosen and include background information. The author will present a review of the financial statement of the company and pro forma financial statements for the company for the next two years assuming there is a 10% growth rate in sales and the Cost of Goods Sold for each of the next two years (2015 and
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The Equity Theory of Motivation What is it? It is the theory that goes forward and tries to explain the relational satisfaction in terms of understanding of the fair distribution of the resources with the various interpersonal skills. Also known as the justice theories‚ the theory was found by John Stacey Adams‚ who maintained his pool of thought where employees who were searching for the maintenance of equity between two inputs that bring the jobs and the regular results that they will be
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meaning and concept of the 360 degree performance appraisal process. 2. To communicate or inform the participants about the weaknesses of the conventional system and how 360 degree system overcome these weak areas. 3. To provide necessary skills to plan and implement a 360-degree appraisal System in the organization. 360 Degree Appraisal System : A latest “performance management tool” is a 360 degree appraisal system. This process enables the individuals performance to be evaluated from an all around
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