SWOT STRENGTH Proton is a Malaysian national automobile manufacturer. Proton is a Malaysian car manufacturer which first started out in 1983. At first‚ parts and technology came from Mitsubishi but later on‚ as experience accumulated‚ Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model was launched in 1985 which is Proton Saga. Export to other country: such as Taxi in Korea use Impian (Waja) More than 14000 of Protons cars were exported annually
Premium Electric vehicle Japan Hybrid electric vehicle
of the two Malaysian car companies. Trade liberalisation under the auspices of WTO‚ APEC and AFTA presents both opportunities as well as threats. They can no longer depend on Government support for their survival and growth. The two companies also need to lower their dependence on foreign partners by speeding up their localisation programme. This is essential to reduce cost and be competitive when trade barriers fall. Merger or strategic alliance between the two companies may be one of the ways to
Premium Suzuki India International trade
Malaysian Proton and AFTA: threat or advantage? At the October 2000 Association of Southeast Asian Nations (ASEAN) Economic Ministers meeting in Chiang Mai‚ Thailand‚ the Malaysian delegation proposed an extension to the ASEAN Free Trade Area (AFTA) tariff reduction scheme in an effort to protect Malaysia’s auto industry. Given that the development of Proton and Perodua‚ the country’s national cars‚ has received extensive government support‚ protection‚ and preferential treatment‚ there was concern
Premium Automotive industry International trade Free trade
Conversion Assignment 2 Proton Therapy Presented to: Dr. Walid Assaf By: Farid Akiki 20082191 Semester: Fall 2012 Proton Therapy Proton therapy (also called proton beam therapy) is a type of radiation treatment that uses protons rather than x-rays to treat cancer. A proton is a positively charged particle that is part of an atom‚ the basic unit of all chemical elements‚ such as hydrogen or oxygen. At high energy‚ protons can destroy cancer cells. Proton therapy was first used for
Premium Radiation therapy Electron Proton therapy
The proton is a subatomic particle with the symbol p or p+ and a positive electric charge of 1 elementary charge. The name proton was given to the hydrogen nucleus by Ernest Rutherford in 1920. The concept of a hydrogen-like particle as a constituent of other atoms was developed over a long period. As early as 1815‚ William Proust proposed that all atoms are composed of hydrogen atoms‚ based on a simplistic interpretation of early values of atomic weights ‚ which was disproved when more accurate
Premium Atom Proton Electron
Does PROTON need to maintain their organization structure or change it? When comparing the PROTON’s structure and the other Toyota’s structure‚ we can conclude that PROTON’s didn’t need to change their structure. The only problem lies on the workers on how they manage their works based on their department. Usually‚ some cars component that the company got from the other vendors are in poor quality that might affected the performance of the car and the sales of the company. In an engineering
Premium Automobile Organization Selangor
MARKETING MANAGEMENT [pic] PRODUCT : PROTON EXORA 2 For: Michael M.Dent Msc‚ MPhil‚ MCIM Prepared by: Halisah Ashari CGA 080108 Linda Sim Siew Kian CGA 080016 Teh Chye Beng CGA 080035 CONTENTS EXECUTIVE SUMMARY 4 1. INTRODUCTION 1. AUTO INDUSTRY IN GENERAL 2009 4 2. COMPANY BACKGROUND 7 1. PRODUCTS AND SERVICES 8 3. PROBLEM IDENTIFICATION 1. PROTON CONTROVERSIES 9 2. BUSINESS MODEL
Premium Marketing Brand Automotive industry
PEST Analysis of Proton Political If we are going to check on the high selling prices of the national cars of Malaysia because of high production costs and lack of vendor efficiency‚ there is a big possibility that the local market will be ruled by imported cars. As a result‚ there will be increase in the number of the vehicles on the road and there will be a glut of used cars in the market‚ because people will tend to trade their cars for cheaper and imported brands (Frost & Sullivan 2002). On
Premium Economics Automobile Vehicle
ecological manipulates on a company. The abbreviation locates for the Political‚ Economic‚ Social and Technological matters with the intention of may perhaps influence the tactical growth of a company (ESCAP 2009). Here I choose a business organization which is PROTON to classify PEST which manipulates a helpful technique of abbreviation the exterior surroundings in which this business functions. Nevertheless‚ it has to exist trailed up through thoughtfulness of how this company ought to react towards
Premium Proton Wira
Lagoon Selatan‚ Bandar Sunway‚ 46150 Selangor Darul Ehsan‚ Malaysia. E-mail: jane.tong@ monash.edu Proton: Its rise‚ Fall‚ and Future Prospects For Dato’ Haji Syed Zainal Abidin Tahir (Syed Zainal‚ hereafter)‚ Managing Director of Proton‚ recent headlines such as “Auto Sector Faces Numerous Challenges” and “European Carmakers Zoom in”1 were simply reminders of the challenges his company faced. Proton had been troubled by its declining share of the domestic auto market (Exhibit 1) and consequent dwindling
Premium Automotive industry Kuala Lumpur Malaysia