intake 10 Strategic Management and Business Policy Submitted by: Rawi El Masry Submitted to: Dr.Sherif Lotfy Case Study Carrefour Table of Content 1. Introduction Carrefour is the famous French multinational retailer headquartered in Boulogne Billancourt‚ France‚ in Paris. Carrefour means "crossroads" and "public square" in French. Carrefour is the market leader for retail business in Europe & number 2 worldwide after Wal-Mart. It’s present in 34 countries across
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Carrefour FIN4812 International Finance Case Analysis CARREFOUR S.A This report is created with a discussion over several important international finance topics for instance‚ interest-rate parity‚ currency risk management‚ regarding description on Carrefour S.A. financing policies as well as hedging strategy. Additionally‚ we also discussed on which currency Carrefour should issue its 10-year‚ 750 million euro‚ annual coupon bond‚ its foreign currency risk exposure and a possible hedging
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the biggest competitive threat facing Carrefour as it expands in global markets? Carrefour had a concept of been a giant store(hypermarket) but along the line‚ the company faced some challenges which they found difficult to adapt to easily‚ Some of the challenges were due to changing consumer consumption habits and Carrefour could not meet up with this challenge because of the little depths in some of their product categories. Carrefour also pulled out from the American market
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Motivated professionals‚ dedicated to customer service With over 410‚000 employees‚ 110‚000 of them in France‚ the Carrefour group ranks among the top 13 private employers in the world. Wherever it is an employer‚ Carrefour aspires to be seen as a benchmark in human resources management and social responsibility. Attracting‚ training‚ supporting and securing the loyalty of employees: the group makes every effort to support the development of its staff members‚ who are‚ after all‚ its ambassadors
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Carrefour Carrefour is the second largest and more successful hypermarket company in the world behind Wal-Mart. In Europe is the hypermarket with more revenues and sales. Carrefour has presence in 30 countries around the world and owns 12.028 stores worldwide (Carrefour‚ 2006). Carrefour founded the idea of retail-shop which means food- retailers and contains supermarkets‚ hypermarkets‚ hard discount‚ convenience stores‚ cash and carry‚ and e-commerce. Carrefour was created in 1959 by the Fournier
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Carrefour In mid-1972 Decisions about speed and direction of future growth‚ and how to finance that growth Company Background • Begun operations in 1960 with a supermarket (650 mts2) in France • In 1963 opened the first hypermarket (2.500 mts2) just outside of Paris‚ France • Between 1965 and 1971 sales grew at an annual rate exceeding 50% (non food products accounted for 40% of that volume). • Corporate assets growth as faster as sales • Starting in 1970‚ new stores called “commercial centers”
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Therefore‚ it targets those who are concern with fuel consumption of the car. In order to reach out to its customers‚ it has to cope with the business environmental factors that consist of actors and forces outside marketing that affect its ability to develop and maintain successful relationship with its target customers. Business environment however is divided into two types. They are microenvironment and macroenvironment. By definition‚ microenvironment includes forces close to the company that affect
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Globalization and Retailing market 4 Market overview 4 Forces driving competition 5 • Buyer power 5 • Supplier power 5 • New entrants 6 • Threats of substitutes 6 • Degree of rivalry 6 II. Carrefour SWOT 7 Strengths 7 Weaknesses 8 Opportunities 8 Threats 9 III. External business environment: Key challenges and implications 10 Political and legal 10 Economic and Financial 11 Social‚ cultural‚ and Environmental 11 Technological 12 IV. Conclusion 13 Sources 14 Introduction
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Carrefour background information Carrefour is an international retail chain with its headquarters located in Levallois-Perret‚ France. Carrefour operates mainly in the European Union‚ South America‚ East Asia and Northern Africa. It is currently the number 1 retail group in Europe and number 2 retail group worldwide in terms of revenue after Wal-Mart. Carrefour has 12 547 stores‚ 456 295 employees in 29 countries worldwide. Carrefour’s first store was opened in 1960‚ in Annecy‚ France and
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Background • Carrefour entered the Chinese market in 1995 ‚ by establishing the first store in Beijing . By the end of 2013 ‚ Carrefour operates 236 hypermarkets in 73 cities in China‚ with 60‚000 employees. • Carrefour make its commitment to the corporatecitizenship in China and very focused on its corporate social responsibility. Carrefour had set up the " Farm" ‚ "Food Safety Training "‚ “Food Safety Testing Room"‚ to provide safe and secure goods for its customers and satisfy different needs
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