IMPACT OF CRM SYSTEMS ON RETAIL GIANT PRIMARK TABLE OF CONTENTS ABSTRACT CHAPTER 1 INTRODUCTION Statement of the Problem Purpose of the Study Importance of the Study giant Scope of the Study Rationale of the Study Research aim and objective Research Questions CHAPTER 2 LITERATURE REVIEW CHAPTER
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insights PESTLE Country Analysis Report: United Kingdom REFERENCE CODE: ML00002-031 © MarketLine. This report is a licensed product and is not to be photocopied PUBLICATION DATE: May 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00002-031/Published 05/2013 Page 1 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental (PESTLE) structure in the UK. Each of the PESTLE factors
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Primark Strategic Marketing Audit ARTD3039-26820 25613537 Image One Primark Facebook Image Two Primark Facebook ontents 1. Executive Summary 2. Brand Introduction 3. Brand Onion 4-5. The Consumer 6-7. Internal Analysis 8. Promotional Strategy 9. Price Strategy 10. Product & Price Hierarchy 11. Product Strategy Appendix 12. Distribution strategy 24. Brand Identity Prism 14. The Competition 15. Brand Positioning Map 16-17. H&M 18-19. Financial Analysis 25. Rogers Theory of Innovation 26
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Political 4-6 Environmental 7 Social 8 Technological 9 Micro-environment 10-13 Competitive analysis 14-15 1 B - SWOT analysis 16 Strengths 16-17 Weaknesses 17 Opportunities 17-18 Threats 18 2 Barclaycard ranking table 19-21 3 - A and B 22 Ansoff’s Matrix 23-25 Porter’s five force analysis 25-27 4 - Updates 28 Conclusion 29 Reference List 30-31 Appendices
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Part 2 Stakeholders Primark stakeholders Primark stakeholders are the people who are or have an interest in the company‚ meaning the costumers‚ their employees‚ the employees associations ‚local and national communities ‚the manufacturers‚ government and the parent company ABF. Employees-within the company will need to notice a change in the working process and the employee get treat equal inside the company and the working environment . Also most employees would concerned about their future
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SWOT Analysis of the United Kingdom Strengths: * Leading global trading nation - The United Kingdom is the second largest exporter and third largest importer of commercial services. * Agricultural resources to survive - The UK’s energy sector accounts for 10% of the GDP‚ one of the highest shares of many other industrial nations. They are self sufficient with basic foods which is intensive and highly mechanized. Key agriculture products include: cereals‚ oilseed‚ potatoes‚ vegetables
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COUNTRY ANALYSIS REPORT United Kingdom In-depth PESTLE Insights Publication Date: May 2010 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental structure in the United Kingdom. Each of the PESTLE factors is explored on four parameters: current strengths‚ current challenges‚ future prospects and future risks. Summary Key findings Strong democratic system‚ but the threat from terrorism continues to be high The UK adheres to a
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Working at Primark gave me an invaluable experience of working as part of a team to achieve targets. I learnt to communicate effectively with other team members and to work to the best of my ability to contribute towards the team. Within teams we had the main responsibility of maintaining the store in a presentable manner for health and safety reasons and also to provide better customer care. I personally had the responsibility of restocking shelves within an assigned area to maintain a reasonable
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UK: Primark cuts three suppliers following child labour claims A News item from Business Respect‚ Issue Number 130‚ dated 17 Jun 2008 UK clothing retailer Primark has ended its contracts with three suppliers in India following allegations channelled through a BBC documentary that they used child labour to finish garments with embroidery and sequin work. The company said that the work had been improperly sub-contracted against the company’s code of conduct‚ and it had taken action accordingly
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Marketing Environment Analysis An underlying assumption of the introduction to marketing course is that students learn best and retain more when they actively apply and work with the concepts presented in the course materials rather than simply read about them. Therefore‚ the purpose of this assignment is to apply concepts and knowledge learned in class to real situations to enhance your understanding. A marketing environment analysis is an examination of the major external forces and trends that
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