Ethos‚ Logos‚ Pathos: Three Ways to Persuade by Dr. John R. Edlund‚ Cal Poly Pomona Over 2‚000 years ago the Greek philosopher Aristotle argued that there were three basic ways to persuade an audience of your position: ethos‚ logos‚ and pathos. Ethos: The Writer’s Character or Image The Greek word ethos is related(связанные) to our word ethics or ethical‚ but a more accurate(точный) modern translation might be “image.” Aristotle uses ethos to refer to the speaker’s character as it appears to
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Passage Analysis Techniques Passage Analysis Techniques (Short Version) Step One: Read the Passage and Identify the Main Conclusion Step Two: Begin to assemble claims that seem to relate to one another as arguments Step Three: Diagram sub-arguments and express in standard form Step Four: Identify any hidden premises/conclusions and assumptions Step Five: Use sub-argument conclusions to construct main argument Step Six: Identify any important and relevant concepts included in the passage
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Areopagitica ‘’ I am not yet so lost in lexicography as to forget that words are the daughters of the earth . . . . ‘’ Samuel Johnson I deny not‚ but that it is of greatest concernment to have a vigilant eye on the intricacy and structure of sentences‚ and their building block (i.e. words) how they are interwoven together‚ like a magnificent brick followed by another to build up a sky scraper of knowledge embedded into the notions they are ornamented with. Samuel Johnson was a man who appreciated
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Francheska Sanchez Professor Mary Mathis ENGL 101C-H1 November 2‚ 2006 Aristotle ’s Artistic Proofs as Applied to the "Declaration of War" Speech by Franklin D. Roosevelt Aristotle‚ although having lived thousands of years ago‚ continues to make an impact in our society with his contribution to Western thinking and his famous "art" of rhetoric. He remains to this day‚ one of the most influential philosophers in the history of rhetorical study. One of his most prominent works is his "Rhetoric"
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Comm201 Spring 2012 Exam Study Guide Preliminary Version: Subject to change through 26 April 2012 This version: 12 April Lectures‚ Etc. • Three basic types of metaphor • O’Keefe’s three message design logics • Modernism‚ postmodernism‚ structuralism and poststructuralism Lunsford’s The Everyday Writer • Top 20 most common writing errors • APA citation style (in-text and reference lists) Muller & Craig‚ “Introduction” • Definitions of theory • The relationship between professional/scholarly
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The Abstract Communication is an important aspect in our lives and an even more important aspect in the lives of people who play the roles of leaders. We often see articles or books expounding on leadership traits or skills that a leader should possess. Among these traits and qualities‚ communication is almost always one of the most commonly listed ones. This comes as no surprise since we now know that researchers and professors in the leadership field have come to recognize being able to communicate
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Critical Discourse Analysis INTRODUCTION Naturism is an alternative discourse‚ as consciously and systematically proposes a vision of reality‚ an order of things and a logic of social relations that diverge from the hegemonic ideology. In this sense‚ this naturalism is political‚ if we understand the political and ethical proposal of interaction and social action. There arises the need for its exponents to adopt discursive strategies that allow them to justify it. Then drove the hypothesis
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* allegory: Extended metaphor in which a story is told to illustrate an important attribute of the subject * alliteration: Repetition of the first consonant sound in a phrase. * allusion: Indirect reference to another work of literature or art * anacoenosis: Posing a question to an audience‚ often with the implication that it shares a common interest with the speaker * antanaclasis: A form of pun in which a word is repeated in two different senses * anthimeria: Substitution
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“Thank you for Arguing” Outline Introduction I. Rhetoric A. “Art of Persuasion” (Preface) B. Few colleges and universities still teach it C. Romans using “the first infomercial tactic” – dirimens copulation : a joining that interrupts 1. “Not only do we have this‚ but we have….” (5) D. To prove of its importance‚ Heinrich attempts a day without persuasion 1. “Free of advertising‚ politics‚ family squabbles‚ or any psychological manipulation whatsoever.” (6) Offense I. Argument
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COM 204 Final Exam Study Guide Spring 2012 *Everything on the final will come from this review sheet!* The exam comprises 50 multiple-choice questions. Exam percentage scores will be converted to our 5-point scale (5=95%‚ 4=85%‚ 3=75%‚ 2=65%‚ 1=55%). BONUS STUDY SESSION: Tuesday‚ May 1‚ 4:00-5:00‚ MTHW 210 Terms Critical/criticism – Pay careful attention to a text‚ can be either positive or negative‚ not taking things at face value‚ What is being assumed? What are the consequences
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