PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations‚ USA‚ "Public Relations is a deliberate‚ planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO)‚ also known as ’Media Specialist‚’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various modes of media. For
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came to light with the discovery of $14bn in its finances that could not be accounted for. The scandal has also come to be known as the Enron of Europe. The scandal brought down the company and its senior executives‚ blue chip European and American banks‚ accountancy firms and 130‚000 shareholders following the discovery of the scandal in 2003. Details of the Case The details of how the company came to be a giant and how its fraudulent finances were noticed
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Introduction The purpose of this essay is to achieve better insight into the different methods of conducting real-life public relations nowadays. Theoretically‚ several models have been developed to categorize the different types of PR practice/practitioners; analyzing the usage of these models by PR professionals will reveal the extent to which they are valid in real life. Because these models deal with the communication-flow involved in PR‚ the essay will begin with a basic outline
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icDefinitions of Public Relations 1. MEXICO STATEMENT Public relations is the Art and Social Science of analyzing trends‚ predicting their consequences‚ counseling organizational leaders‚ and implementing planned programs of action which serve both the organizations and the public interest. 2. PUBLIC RELATIONS NEWS Public relations is the Management Function which evaluates public attitudes‚ identifies the policies and procedures of an individual or organization with the Public Interest‚ and
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with sports has forced public relations into this area of interest. Sports are stimulated by sports public relations‚ sports marketing‚ sports information and sports promotion. Sports marketing’s primary goal is to ensure that sports are profitable while sports public relation’s objective is to establish and maintain long term relationships with sports teams‚ sport professionals and sport organizations‚ with their publics (Hopwood‚ Kitchin‚ Skinner‚ 2010). Sports public relations is also used to maintain
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Public Relations of Starbucks name CGD318: Public Relations Practices & Promotional Writing (BCJ1402A) Instructor: Date submitted Public Relations of Starbucks Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals have to deal precisely
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DEFINING PUBLIC RELATIONS PAPER DEFINING PUBLIC RELATIONS PAPER The practice of Public Relations is very important in the business world. PR is a field that has grown both in numbers and respect. It is a multibillion-dollar business and it is practiced by 158‚000 professionals. I will be explaining my personal definition of PR as well as three other definitions from different sources. Then I will be contrasting the definitions and explaining why there are so many different definitions
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Overview Enron Corporation‚ once the 7th largest company in US and a global leader of electricity and natural gas industries‚ filed for bankruptcy protection in late 2001. It was revealed that the company had been hiding investment losses and created fictitious revenue through several complicated accounting gimmicks. Besides Enron’s senior management who created the whole fiasco‚ many people believed that several other parties‚ such as the Board of Directors and the external auditors should also
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Enron Case 10.8.2014 Melissa Becker Boya Du Sidi (Fiona) Chen Wei (David) Yu In June of 2001 Enron’s new CEO‚ Jeff Skilling‚ was heralded as the “No. 1 CEO in the entire country and Enron was saluted as “America’s most innovated company.”1 Just six months later‚ in December‚ Enron filed for bankruptcy. The failure shocked the public and angered investors. How could this have happened? Did no one see this coming? Where were the accountants? Where were the controls? Enron’s public troubles
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transcend the active acquisition of knowledge. In this era of globalization‚ I decided not to just get enthralled by the technological marvels‚ but to play my part in it. In view of such global scenario‚ I decided to pursue Master’s degree in Management Studies as it would open the gateway to enhanced career options leading to top position in corporate world. The path‚ to realize the dream of being a part of globalize world‚ will no doubt be tough‚ but full of challenges‚ which I willfully accepted. Finance
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