McEnergy 1 Energy Drink Research Report For McDonalds Corporation Marketing Research‚ Unit 9 8 August 2011 McEnergy 2 Executive Summary The purpose of this report is to investigate past trends and forecasts of the energy drink market. Included in this report‚ is information on market size‚ target population and statistical data on growth history and growth projections. The aim is to determine if adding energy drinks to McDonalds offerings will create a profitable segment
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Table of Contents Pg Executive Summary 1 Section1: Current Market Analysis 1.1 Top 5 Brands in the market 2 1.2 Product Analysis 2-5 1.3 Price Analysis 5-6 1.4 Promotion Analysis 6-10 Section 2: Marketing Strategy for a new brand 2.1 Introduction of a new brand for energy drink 12 2.2 Marketing strategy
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MARKETING PLAN TIGER ENERGY DRINK STAY FOCUSED 1.0. Executive Summary Tiger Energy Drink offers their consumers “a unique product endowed with different usage alternatives” providing a beverage focused on positive effects of an energy drink and guarana with an amazing sweet taste. Tiger Energy Drink is an alternative to tea and coffee and can be consumed cold or hot depending on the preference. It has a very sweet taste -not too much intense- and can be consumed as a regular beverage
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Regulation of Energy Drinks‚ and Caffeine Introduction 1. Energy drinks are non-alcoholic beverages containing caffeine‚ guarana‚ glucuronolactone‚ taurine‚ ginseng‚ inositol‚ carnitine‚ B-vitamins etc. as main ingredients that act as stimulants. In recent years‚ a number of different energy drinks have been introduced in the Indian market to provide an energy boost or as dietary supplements. These drinks contain high levels of caffeine which stimulates the nervous system. 2. Energy drinks are heavily
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Corner www.reportscorner.com ( http://www.reportscorner.com/report_detail.php?r_id=7831 ) has added “Belgium Energy Drinks Category Profile” to its latest reports offering. Synopsis A competitively priced comprehensive overview of the Energy Drinks market. Summary Why was the report written? Energy Drinks Category Profile reports provide a comprehensive overview of Energy Drinks markets. Compiled from Canadean’s Category Profile series the reports offer a cost effective way of quickly gaining
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I. ROCKSTAR‚ INC. Rockstar Energy Drink was founded by Russell Goldencloud Weiner‚ a doctor of nutritional enthomedicine‚ according to the Rockstar website. His parents‚ two renowned herbalists‚ helped to produce the Rockstar formulations. Today‚ three formulas of Rockstar are on the market: Original‚ Cola‚ and Diet. The original formula was first launched in 2001‚ making the company only 4 years old. The company is based in Las Vegas‚ Nevada‚ one of the trendiest locales of the United States‚ lending
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Competition in energy drinks‚ sports drinks and vitamin enhanced beverages Kyle Holloway Spring Hill College INTRODUCTION Alternative beverages such as sports drinks‚ energy drinks‚ and vitamin-enhanced beverages developed into an important competitor for the beverage industry and saw rapid growth in the mid-2000s. Alternative beverages compete on the basis of differentiation from each other in the market and traditional drinks‚ such as carbonated soft drinks and fruit juices. The largest
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Marketing Energy Drinks to Americas Youth By: COMM 3172 – 601 Summer Semester I – 2009 Marketing Energy Drinks to Americas Youth Background: As I started collecting information for this paper‚ I soon realized that the energy drink industry is a very small (18 percent) part of the beverage industry‚ but a very dominant part to say the least. Interestingly‚ the major players in the industry‚ Monster Energy‚ Red Bull‚ and Rockstar‚ have intentionally veered away from the conventional
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Canyon University University Success UNV-303-PEO101 Ruben Garcia January 12‚ 2014 Take a Stand Essay Energy drinks have become very popular amongst today’s youth. America’s youth has easy access to these dangerous drinks and the Food and Drug Administration (FDA) at this time does not regulate the amount of caffeine that is allowed into these beverages (Cool‚ 2011). These drinks contain high levels of caffeine and other herbs that have ill effects on ones heart‚ along with high sodium and
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Promotional Strategy of Tiger Energy Drink * Promotion: Promotion means creating a value to the customer. Tiger energy drink is using promotion to clearly and persuasively communicate their values to the customers. Producing product‚ pricing attractively and confirm availability to the customer are not only works for the Tiger energy drink‚ they also do promotional strategies to create more customers perception and values. * Promotional mix: The Tiger energy drink is using promotional mix to
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