Table of contents Contents Page Number Marketing Objectives 2 Consumers Orientation 2-3 Market Positioning 3-4 Branding 4-5 Marketing mix 5-10 Referencing 11 Appendices 11-19 1.0. Marketing Objectives Corporate objective is an objective that relates to the business as the whole. For the first year of operating the hotels objective will be: To achieve at least 5% of London hotel industry market share within the first year
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made it possible tocomplete this project.We specially thanks to very loving and caring teacher Hanif Shahzad and friends notonly encourage us‚ guide us and pray us every timeWe must take this opportunity to full great pleasure to our teacher of Marketing Hanif Shahzad for their continuous encouragement support and lead toward the project. We would like to highly acknowledge and appreciate Mr. Asif Khan Team leader Mobilink direct Sales Islamabad and his team members for their continuous assistance
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p.2 Executive Summary p.3 Introduction p.3 Market/Customer Analysis p.4 – 7 Product Review p.8 Competitor Analysis p.9 – 11 SWOT Analysis p.12 – 15 Marketing Objectives p.16 Target Markets p.17 – 18 Differentiation and Positioning p.19 – 21 Product Strategy p.22 – 24 Pricing Strategy p.25 Distribution Strategy p.26 Marketing Communication Strategy p.27 – 29 Controls p.30 Appendix
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1.0 Situation Analysis / Current Marketing Mix 2.1 Current Product The benefit that Sunsilk brings towards its customers lies in the fact that it has an established brand name‚ in fact the most established in many countries. It also provides variant solutions for different hair care needs and provides a range of product lines (cream shampoos‚ liquid shampoos‚ conditioners‚ tonics‚ etc) that answer to the complete needs of its customers. In addition‚ the product mix is also very prevalent as
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11/2/12 Av atar (2009 f ilm) - Wikipedia‚ the f ree ency clopedia Avatar (2009 film) From Wikipedia‚ the free encyclopedia Avatar is a 2009 American[6][7] epic science fiction film written and directed by James Cameron‚ and starring Sam Worthington‚ Zoe Saldana‚ Stephen Lang‚ Michelle Rodriguez‚ Joel David Moore‚ Giovanni Ribisi and Sigourney Weaver. The film is set in the mid-22nd century‚ when humans are mining a precious mineral called unobtanium on Pandora‚ a lush habitable moon of
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MARKETING PLAN PRESENTED BY: GROUP #03 • SUMBEL M ASGHAR • ANILA RANI • MUHAMMAD YASIR • NASIR AHMAD • AJMAL KHAN • TAYYABA IFTIKHAR • AEYSHA MUNAWAR • HUMAYUN WAHEED PRESENTED TO: MAM HUMAIRA KHAN Acknowledgement All praises and thanks to Almighty Allah. The Lord and Creator of this universe by whose power and glory all good things are accomplished. He is also the most merciful‚ who best owed on me
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continuation of a marketing audit based on a charity shop by Chu (2011) The charity shop is located on the Scarborough high street. It operates mostly off donations from the public‚ selling second hand goods‚ third party gifts and the occasional new item. Its target markets include‚ the religious‚ those aged over 56‚ the high income earners and the university students. The store operates amidst many of its competitors with numerous charity shops in and around the area. Situational Analysis Oxfam is
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Journal article report An experiential‚ social-network based‚ approach to direct marketing By Palmer Adrien Mainstream print and broadcast media have faced major challenges in the recent years‚ with many newspapers facing closure and television channels suffering shortfalls in revenue. Audiences and attention is shifting to online channels. The proliferation of low-cost internet access opened up opportunities for companies to deal directly with millions of individual customers in a way that was
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Analysis Of Philippine Literature Submitted To: Prof. Jucaban Submitted By: Maureen L. Gallano AB-2B Sonia by Francisco Icasiano Analysis of Sonia Sonia is a sort story describing the author’s attempts to cope with the sudden and early death of his favorite daughter and his wish to somehow channel his grief and pain to improve his creativity and art. He begins by claiming pain can be beautiful as long as the individual is able to rise above the depression and hopes his tale will
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of 40.3% in terms of market share. Since then‚ Amazon.com has entered the streaming video market. There is also increased competition from iTunes‚ an Apple product. However‚ Blockbuster‚ a competitor has filed for Chapter 11 bankruptcy. In October 2012‚ Netflix lowered its third quarter target for subscribers. It initially forecast growth of 7 million new streaming customers. Netflix ended the third quarter with 25.1 million domestic streaming customers‚ according to its latest report. The company
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