Kingfisher Airlines Marketing Strategies Kingfisher airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant image of its kingfisher beer brand and called its airlines as ‘Funliners’ to emphasize the fun-filled experience. Within the first six months of its launch‚ KFA managed to corner a 6% market share in the domestic air travel mark. KFA started its operation
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[CASE ON CRISIS OF KINGFISHER AIRLINES] Prof. Bhavik M. Panchasara Marwadi Education Foundation’s Group of Institutions‚ RajKot‚ bhavikpanchasara@gmail.com ABSTRACT Indian Aviation Industry is one of the fastest growing markets in the world. But nowadays it is in the news due to different reason. And that is the failure of one of the leading aviation player - Kingfisher Airlines. The airline has been facing financial issues for many years. Till December 2011; Kingfisher Airlines had the second
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Kingfisher Airlines Limited Executive summary This report provides you an analysis and evaluation of the current and prospective problem‚ which is making Kingfisher Airline Limited in losses from last few month. Through the help of asking questions to frequent flyers and stake holders this survey conducted. Results of data analysed from the public show’s that the services which provides Kingfisher Airline limited to their passengers is not enough and the fares of it is so expensive compare to
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INTRODUCTION 1.O Background to the study Over the years‚ the motivation of employees has been gaining steady importance because of its pivotal role in providing a link between improved performances and enhanced productivity. To achieve its goal and objectives‚ an organization needs among other things‚ a fully motivated workforce. A work force that perceives the organization as a medium through which personal goals could be achieved and the same time achieving the organizational goals. To feel
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Crisis of Kingfisher Airlines (Competitive SWOT Analysis‚ PEST and Porter Modle application) [pic] Table of Contents I. Crisis of Kingfisher Airlines – Abstract . . . . . . . . . . . . . . Page 3 II. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 5 III. Competitive Advantage for Apple Inc. . . . . . . . . . . . . . . Page 5 IV. PC industry over view . . . . . . . . . . . . . . . . . . . . . . . . . Page 7
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ANALYTIC CONSULTING IB94R0 INDIVIDUAL ASSIGNMENT STUDENT ID: 1262478 GROUP 12 Table of Contents Soft Systems Methodology: Rationale for Reflection ..................................................................................3 Rich Pictures ..................................................................................................................................................3 Root Definition ................................................................................
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KINGFISHER AIRLINES HISTORY Kingfisher airlines was established in 2003. It is owned by the Bengaluru based United Breweries group. The airline started commercial operations in 9 May 2005 with a fleet of four new Airbus A320-200s operating a flight from Mumbai to Delhi. It started its international operations on 3 september 2008 by connecting Bengaluru with London. HISTORY (CONTD) Kingfisher’s head office is located in The Qube in Andheri (East)‚ Mumbai and its registered office is located
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A Critical Analysis of Employees’ Motivation in the Nigerian Polytechnic Education System Abstract For a long time‚ the idea has always been that employees only work to keep body and soul together – just to live; these days‚ employees work for more than just sustenance and that is what this paper tends to show. For every average human person‚ the motive to work goes beyond just the sustenance motive‚ it is a motive to live and show life for it‚ motive to be accepted as what one’s desire‚ motive
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Effects of Motivation on Employees’ Job Performance in an Organization The primary objective of this paper is to describe‚ analyze and evaluate the effects of motivation on employees job performance in an organization. Furthermore‚ this aims to give insight to employees and administration who are working within an organization. The importance of motivation and how it affects an organization’s performance in it’s entirety‚ will be the best deciding measure between good and bad motivational
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importance of positive work environments and one key benefit is that great workplaces can help motivate employees. It makes sense. Employees that are happy tend to be more productive‚ which is better for a business’ bottom line. Lots of research has shown the relationship between employee satisfaction/perception and a company’s success. I’ve seen it firsthand for more than two decades. Motivated employees can make all the difference in a successful company. Startups Should Foster The Best Possible
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