Study on Roles of Advertising in Promotion [Abstract]: In promotion‚ there are many tools. There are advertising‚ sales promotion‚ personal selling‚ public relations‚ publicity‚ etc. while advertising is very important in sales promotion‚ and in market competition. Advertising is used to publicize a new product‚ or to remind the public that a product is still around or‚ most commonly‚ to show the advantages‚ utilities and features of a product in comparison with rival products. With development
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Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University‚ Lucknow. by:- MOHAMMAD AZEEM Roll No.: 1101170054 MBA – 4TH Semester UNITED INSTITUTE OF MANAGEMENT ALLAHABAD DECLARATION I MOHAMMAD AZEEN‚ Roll No.1101170054 ‚ a student
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Amity Campus Sec-44‚ NOIDA (UP) India 201303 ASSIGNMENTS ADL - 41: ADVERTISING AND SALES PROMOTION Subject Name & Code : Study Centre : Permanent Enrollment Number (PEN): Date : Advertising and Sales Promotion ASSIGNMENT INSTRUCTIONS: 1. Students are required to submit three assignments ASSIGNMENT Assignment A Assignment B Assignment C DETAILS Five Subjective Questions Three Subjective Questions + Case Study Forty Objective Questions MARKS 10 10 10 2. 3. 4. 5. Total weightage given to these
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A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
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Services Marketing PEOPLE‚ TECHNOLOGY‚ STRATEGY Sixth Edition CHRISTOPHER LOVELOCK JOCHEN WIRTZ Services Marketing People‚ Technology‚ Strategy S I X T H E D I T I O N Christopher Lovelock Yale University Jochen Wirtz National University of Singapore Upper Saddle River‚ New Jersey 07458 Library of Congress Cataloging-in-Publication Data Lovelock‚ Christopher H. Services marketing : people‚ technology‚ strategy / Christopher Lovelock‚ Jochen Wirtz.—6th ed. p. cm. Includes
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Misuse of media for the sake of publicity‚ sales and promotion News and media in general play a very important role for every single one of us. In fact‚ it is the media that defines much of how we perceive the world around us. Without news and media groups‚ we will be constantly left out in the blue on a lot of information for both the important ones and the silly ones that we enjoy reading anyway. For this very reason alone‚ news and media groups carry an immense amount of responsibility to deliver
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CORRUPTION IN INDIA : AN EMPIRICAL STUDY Over five thousand citizens of India were interviewed in the house to house survey carried out to assess the citizens perceptions on corruption prevalent in ten sectors‚ Education‚ Health‚ Police (Law & Order)‚ Power‚ Telephone (Communication)‚ Railways (Transport)‚ Land & Building Administration‚ Judiciary‚ Taxation and Ration (Public distribution system). An estimated sum of Rupees (Rs.) 26‚768 crores are extracted from citizens who interact with
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Empirical Study of M&A in India Submitted By: Dr. J. M. Kapadia Professor‚ S.R. Luthra Institute of Management‚ MTB College Campus‚ Near Adarsh Society‚ Athwalines‚ Surat: 395001 Ph. No: 09374888937 E-mail: kapadia_jimmy@rediffmail.com Ms. Delnaz Dastoor Assistant Professor‚ S.R. Luthra Institute of Management‚ MTB College Campus‚ Near Adarsh Society‚ Athwalines‚ Surat: 395001 Ph. No: 09727157228 E-mail: Delnaz.dastoor@gmail.com 1 Abstract: India’s corporate sector has undergone a sea
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CHAPTER ONE INTRODUCTION 1.0 Background to the Study Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales‚ a substantial number of consumers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loyalty to one’s product or service. Brand loyal consumers are more likely to choose their preferred products and/or
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everyday life. Studies show that most of the human exposure to radon is from houses and also radon penetrates from foundations and enters into the building. Many developed countries made their own atlas of radon. By using this atlas it can be understood where to build houses or how to build houses in geographical polluted areas. The most important source of this gas is the Earth. It diffuses from different types of rocks and penetrates to houses and can cause lung cancer. In this study‚ a new Geo-statistical
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