Emotional Labor and Emotional Exhaustion CITATION: Magdalene Ang Chooi Hwa (December 2012) ‘Emotional Labor and Emotional Exhaustion’‚ Journal Of Management Research Volume 12‚ Issue No. 3‚ Page No. 115 – 127 Summary: This study examines the emotional labor process‚ operationalized as surface acting and deep acting‚ as performed by hotel employees in Sabah‚ Malaysia. It also investigates the influence of emotional labor on emotional exhaustion‚ and the potential role of co-worker support
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Banyan Tree Branding the Intangible Abstract Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. Now‚ the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree
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MK543E Advanced Brand Management Patek Philippe Branding in Web2.0 Luxury Branding in Web 2.0 Introduction With the development of science and new technology‚ usage of Web 2.0 as a communication has become a very important concept in terms of the modern consumer behavior and marketing management. Nowadays‚ people has got used to obtain the
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used for strategic planning‚ resource allocation and tactical marketing. 2.0 Branding What is a brand? It has been asserted (Kennedy‚ 2012) that‚ a brand collects name‚ symbol‚ design‚ logo and term together‚ intended to identifies and differentiates a product or service. Consumers regard brands as an essential element of the production‚ and most companies usually charge a higher price due to the influence of branding‚ like Louis Vuitton. Belch‚ Belch‚ Kerr‚ and Powell (2009) depicted that‚ brands
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Branding the Destination The tourism industry is a remarkable industry as it has brought positive effects in terms of intercultural exchange as well as economic growth to the tourism destination (UNWTO‚ 2011). The UNTWO (2007‚ p1) defines a destination as “the place visited that is central to the decision to take the trip”. The term ‘branding’ is often encountered in marketing classes however it does apply in the tourism aspect as well. It was more than two decades ago when Pritchard and Morgan
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The Importance of Emotional Intelligence Nyal Navales Emotional Intelligence PSY/301 Yulian Cordero 3/26/13 Only until recently‚ psychologist was able to realize the importance of Emotional Intelligence. To better understand what emotional intelligence means is to understand each word separately. What is Emotion? This can be easily found in a dictionary as so “an affective state of consciousness in which joy‚ sorrow‚ fear‚ hate‚ or the like‚ is experiences‚ as distinguished from cognitive
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Emotional Intelligence in Leadership Benjamin J. White Embry Riddle Aeronautical University Abstract This paper explores the concept of emotional intelligence and the effects on leadership. The articles discussed in the paper analyzed the different array of qualities in emotional intelligence towards leadership. Emotional intelligence is a way of behaving and acting towards situations and people. Leadership styles must adapt to the situations and exhibit empathy at times to support the perception
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Emotional Intelligence American Intercontinental University Trvillian Dill Abstract As you read this document‚ you will get an understanding of what Emotional Intelligence is. Explanations and examples will be given to help you understand the concept of Emotional Intelligence. You will learn ways that you might develop an enhanced emotional IQ as well. Emotional Intelligence (EI) After taking the EI test‚ the Overall results were: IQ score = 116 Percentile score = 86 By the overall results
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EMOTIONAL INTELLIGENCE `ABSTRACT "Emotional Intelligence is a way of recognizing‚ understanding‚ and choosing how we think‚ feel‚ and act. It shapes our interactions with others and our understanding of ourselves. It defines how and what we learn; it allows us to set priorities; it determines the majority of our daily actions. Research suggests it is responsible for as much as 80% of the "success" in our lives." The Effective leader requires a high degree of Emotional Intelligence. In this study
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MTD Training Emotional Intelligence Download free eBooks at bookboon.com 2 Emotional Intelligence © 2010 MTD Training & Ventus Publishing ApS ISBN 978-87-7681-600-1 Download free eBooks at bookboon.com 3 Contents Emotional Intelligence Contents Preface 7 1. 1.1 1.2 1.3 1.4 Overview of Emotional Intelligence Introduction Theories of Multiple Intelligences The Importance of Emotions Emotions and the Brain 9 9 10 11 13 2.
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