Analysis: Internal factors: Strengths: Joint Venture with Japanese Airline Partnership with JetBlue Member of oneworld alliance International - Flies to North America‚ the Caribbean‚ South America‚ Europe and Asia Number of routes AAdvantage frequent flyer program Weaknesses: Older airplanes Unstable chairs on their airplanes Current financial situation External factors: Opportunities: Merge with another airline Reorganization of their company Successful retrenchment strategy
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The Airline is one of the major industries in the world today and is majorly affected by Michael Porter’s Five Forces model. In case of the Airline industry‚ this is the most important force today‚ especially since the market is completely saturated. There are more service providers than needed in both local as well as international markets. The airlines are continually competing against each other in terms of prices‚ technology‚ in-flight entertainment‚ customer services and many more areas. One
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Southwest Airlines Introduction: Southwest Airlines is a passenger airline based out of Dallas‚ Texas that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline based on revenue. It currently has more than 3‚100 flights in 73 cities‚ making it the largest U.S. carrier passenger airline. They provide good options‚ such as early check-in‚ hotel packages‚ car rental‚ and free luggage up to two bags‚ which are one of their techniques to provide
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(DELTA) is the US’s largest airlines; it operates both internationally and domestically along with chartering air services for the carriage of passengers‚ cargo and mail. The airline flies to over 900 destinations globally and is considered to be a leader within the industry with almost 770 aircrafts in service. Starting back in 1924 as a crop dusting company down in Louisiana‚ merging with several airlines and rising through bankruptcy to become one of the strongest airlines in the business today.
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Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate
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Southwest Airlines in 2010 : Culture‚ Values‚ and Operating Practices Corporate Business Strategy Group Assignment Domeniko Wikarda | Endah Widiastuti | Haris Suhendra | Marisa Karsen | Pramita Wardani 1 Table of Contents: The Journey of Southwest Airlines Business Strategic Analysis Recommendations 2 The Journey of Southwest Airlines in 2010 : 3 Southwest Airlines Is a low-cost/lowfare airline. • Their concept is attract passengers by flying convenient schedules‚
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The Concepts of Purpose and Vision Purpose Why does the company exist? Who should benefit most from all the effort that is put into the company? Why should a manager or an employee do more than the minimum required? Who owns the company? These questions are deeply philosophical and spiritual‚ sometimes evoking long and acrimonious debate. The debate appears to resolve itself into three broad categories that vary from the materialistic and selfish at one end of the spectrum
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Mission Statement Nine Components. 1. Customers-Who are the firm’s customers? 2. Products or services-What are the firm’s major products or services? 3. Markets-Geographically‚ where does the firm compete? 4. Technology-Is the firm technologically current? 5. Concern for survival‚ growth‚ and profitability-Is the firm committed to growth and financial soundness? 6. Philosophy –What are the basic beliefs‚ values aspirations‚ and ethical priorities of the firm? 7. Self-concept-What is the firm’s
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Diego Rodriguez‚ Deema Alomar‚ Seungyeon lee 10/05/09 Case Analysis Southwest Airline final draft Jennifer Uhler BPE reading‚ writing research Background Summary Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. This company has 35‚499 employees and it runs over 500 Boeing 737 aircraft in 67 cities in the US. Southwest’s principal values are: Providing low-fare and
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Survey among airlines. Airline industry is a labor intensive service sector as much as capital intensive and mainly white collor workers are employed. In the industry computerized electronic systems are highly used. In order to produce an aviable seat for sales‚ there are many interconnected services are gathered such as resevation‚ ticketing‚ operations‚ passenger traffic‚ handling of passenger‚ baggage and cargo‚ catering‚ maintenance (MRO)‚ training‚ fuelling etc. While airlines render many
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