itself. Channel levels consist of consumer marketing channels or the industrial marketing channels. A factor common among both channel levels is that both include the producer as well as the end customer. 1) Zero Level channel / Direct Marketing Channel – Consists of a manufacturer directly selling to the end consumer. This might mean door to door sales‚ direct mails or telemarketing. Dell online sales is a perfect example of a zero level channel marketing. 2) One Level channel – As the name suggests
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Preliminary Research MGT600 Unit 1 Individual Project Barbra Dean AIU Online January 9‚ 2011 Abstract There are numerous types of research. Selecting the best type of research‚ from such a diverse collection of sources‚ can be overwhelming. This paper is only going to examine two types of research‚ formal research and business proposals. There is a profusion of analyses over the relationship between these two categories of research. One of the most important factors in determining which
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GREEN MARKETING: EMERGING POSSIBILTY and CHALLENGES Jenson M* Research Scholar in Commerce‚ St. Joseph’s College (Autonomous)‚ Tiruchirappalli‚ Tamil Nadu‚ India. ABSTRACT In the modern era of globalization‚ it has become a challenge to keep the customers as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. Green marketing is very important in modern marketing strategy. We are all consumer because whatever we consume every day
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* Research is organised‚ systematic‚ data-based critical scientific inquiry or investigation into a specific problem‚ undertaken with the objective of finding answers or solutions to it. * Outcome: Information that enables managers to make decisions to rectify problems. * Data : Primary (first-hand) or Secondary (readily available); Quantitative or Qualitative Types of research: * Applied Research: Research done with the intention of applying the results of its finding to solving
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TYPES OF RESEARCH The different characteristics of research: Research May be Applied or Basic The purpose of applied research is to solve an immediate‚ practical problem. Basic Research (Pure) adds to the existing body of knowledge; doesn’t necessarily provide results of immediate‚ practical use. Research May be Obtrusive or Non-Obtrusive Obtrusive research - where the researcher introduces conditions that influence participants. Where the researcher manipulates the environment
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How is emerging adulthood considered to be a different stage of life from adolescence and early adulthood? Emerging adulthood is considered the period of time that bridges the gap between adolescence and early adulthood. Emerging adulthood is generally considered to be from the ages of 18-25 although adulthood is not necessarily based on an age but more of where a person is in life. Previously you would have been considered an adult if you were married‚ had a full time job‚ and were living independently
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ADMINISTRATION Paper I: RESEARCH METHODOLOGY (Theory & Techniques) UNIT I: Research: Definition -Meaning – Purpose- Research Methodology – Meaning -Objective – Significance - Research Process – Research Methods Vs Research methodology Types of research. UNIT II: Steps in Research: Identification‚ selection and Formulation of Research problem – Research Design – Types & Features of Research Design- Formulation of Hypothesis – Review of Literature - Sampling Technique- Theory- Types of sampling –Steps
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I. Introduction Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. The economies of China and India are considered to be the largest. According to the Economist many people find the term outdated‚ but no new term has yet to gain much traction. Emerging market hedge fund capital reached a record new level in the first quarter of 2011 of $121 billion. The seven largest emerging and developing economies by either nominal GDP or GDP (PPP)
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Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization ’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market
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MKT08904 Marketing Research & Communications (2) On completion of this Lecture and Unit 9 of the text‚ you should be able to: Define marketing research and understand the need for it Describe the link between marketing research and decision-making Understand the key roles of marketing research Describe the challenges and limitations in marketing research Understand key ethical considerations UNIT 9 (P.95) Marketing Research Marketing Research Lecture 9 Business Research Methods
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