A P R I L 2 0 11 s t r a t e g y p r a c t i c e Is your emerging-market strategy local enough? The diversity and dynamism of China‚ India‚ and Brazil defy any one-size-fits-all approach. But by targeting city clusters within them‚ companies can seize growth opportunities. Yuval Atsmon‚ Ari Kertesz‚ and Ireena Vittal 2 Is your emerging-market strategy local enough? Yuval Atsmon‚ Ari Kertesz‚ and Ireena Vittal The diversity and dynamism of China‚ India‚ and Brazil defy
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Green Marketing Green marketing involves developing and promoting products and services that satisfy customers want and need for Quality‚ Performance‚ Affordable Pricing and Convenience without having a detrimental input on the environment. What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally
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Assignment 1: Emerging Themes of Marketing. Task: For an organisation with a socially-responsible profile‚ critically appraise one of the company’s products. Include the appropriateness of the marketing mix used to target its markets‚ and the evidence of the company’s approach to undertaking marketing in a societal manner. Introduction The company that has been chosen for this essay is Johnson and Johnson. Johnson and Johnson is a consumer health company. It is the sixth largest in the world
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OF Marketing Management ON Emerging marketing terminology Submitted to: - Submitted by:- Dr. B.B.Singla Inderpreet singh MBA-GB (2ndSem) 120426480 New Marketing Terms 1. SoLoMo’ Definition:
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Marketing is everywhere. Formally or informally‚ people and organizations engage in a vast number of activities that we could call marketing. Indian consumer today is economically far better off than his earlier generations. The coming years will bring full of high-return marketing opportunities. By closely watching the hottest trends‚ a marketer can make smart choices that let him step ahead of his slower-moving competitors. In these terms‚ marketers nationwide are setting their plans for future
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Jagdish N. Sheth Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices The core idea of this article is that five key characteristics—market heterogeneity‚ sociopolitical governance‚ chronic shortage of resources‚ unbranded competition‚ and inadequate infrastructure—of emerging markets are radically different from the traditional industrialized capitalist society‚ and they will require us to rethink the core assumptions of marketing‚ such as market orientation
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“Superior marketing in emerging market is all about tapping into the most affluent tier of customers in emerging-market-cities such as Delhi‚ Shanghai‚ Rio de Janerio and Moscow.” By TONG KAR HEI JENNY More than 20‚000 multinationals which are operating in emerging markets nowadays. [1] They spend a huge sum of budget in the emerging markets marketing campaigns to raise the brand awareness and to boost the sales. The trend is expected to continue to thrive for the coming decades due to the expanding
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Emerging Trends in Retail Marketing strategy Retail Marketing The essence of retail marketing is developing merchandise and services that satisfy specific needs of customers‚ and supplying them at prices that will yield profits. Thereby the concept is a philosophy‚ not a system of retailing or retail structure. In today’s CRM landscape the old analogy comparing the rifle and shotgun approaches to message and / or offer delivery is perhaps more appropriate than ever‚ as more retail
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The main ideas/themes of emerging adulthood include: career exploration‚ college vs. no college‚ postponing marriage‚ being economically stable without support‚ addressing emerging adulthood in other cultures‚ and community engagement. These may be important milestones in the emerging adulthood/adult phase of life that may look different in each culture‚ and each route that the young adult pursues. The idea of the phase emerging adulthood evolved from the American psychologist‚ Jeffrey Arnett (Berk
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Research is done everyday. Research is used in the many different situations managers encounter everyday. Research is part of the problem-solving manager do to make decisions. Research is defined as “the process of finding solutions to problem after thorough study and analysis of the situational factor” (Sekaran‚ p3‚ 2003). Managers use research for daily operational problem as well as bigger problems that can require hired research consultants. Managers who use research are able to communicate
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