CHARTERED POSTGRADUATE DIPLOMA IN MARKETING Emerging Themes LEVEL 7 Unit 1 Emerging Themes in the Tea Sector Membership Number : 2916169 Student Declaration “I confirm that in forwarding this assessment for marking‚ I understand and have applied the CIM policies relating to word count‚ plagiarism and collusion for all tasks. This assignment/project is the result of my own independent work/investigation except where otherwise stated. Other sources are acknowledged in the body of the text and/or
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Task 1 – Emerging Themes Background The restaurant industry is increasing evolving in the way that they communicate with their customers. In the past restaurants could work with pen and paper and a telephone to manage and confirm their reservations with diners. With new technological advances in the industry‚ there are more options for restaurants to manage their businesses more effectively and efficiently by communicating to their customers through these channels. The selected industry – Restaurant
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NICHE SECTOR REPORTS Report on Apparel Industry in India ISIEmergingMarketsPDF in-iimahdvishwa from 203.200.225.151 on 2012-08-11 05:27:24 EDT. DownloadPDF. Downloaded by in-iimahdvishwa from 203.200.225.151 at 2012-08-11 05:27:24 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited. About CARE Research CARE Research & Information Services is an independent division of CARE. CARE Research services a variety of business research needs with credible‚ high quality research and
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Retail Industry 1 Retail Sector in India-An Overview In emerging markets around the world there has been a close linkage between economic Development‚ rise in per capita income‚ growing consumerism‚ proliferation of branded products and retail modernization. With high economic growth‚ per capita income increases .This‚ in turn‚ leads to a shift in consumption pattern from necessity items to discretionary consumption. Furthermore‚ as the economy liberalizes and globalizes‚ various international
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Traditionally‚ national retailers outsource apparel production‚ via global brokers‚ to thousands of small apparel makers. The typical apparel manufacturer‚ usually located in a low-wage country‚ is a small-scale operation that employs a few to a few dozen workers. In a labor-intensive process‚ workers make specific pieces of clothing‚ often in a narrow range of sizes and colors. These pieces are then integrated with the output of hundreds of other such companies spread across dozens of countries
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The Apparel Industry The Apparel Industry is a very variable industry and is dependent upon the geographical location of the country Quality and price of the apparel is also Geographically Linked It is a labor Intensive Industry And does not require high capital costs It is the best form of value addition and ready made garments earn 16 times the price of ginned cotton What Pakistan is Good At Pakistan is good in manufacturing of courser/heavier weight goods with pre dominantly cotton fiber
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The meso environment is the setting between the macro and micro opportunities. It shapes the framework of a business or organisation and can be considered as its infrastructure: policies‚ standard operating procedures‚ rules and guidelines. The meso concept is a difficult one to understand‚ there is very little research relating to the idea‚ although I can recommend: Micro-Meso-Macro by: Dopfer‚ Kurt; Foster‚ John; Potts‚ Jason. Journal of Evolutionary Economics‚ 2004‚ Vol. 14 Issue 3‚ p263-279
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Table of Contents Part 1A 3 The Fashion Product/Brand 3 Choosing a Target Market 4 Competitive Climate 4 Product Image/Positioning Chart 5 Part 1B – Country Scan of Sweden 6 Apparel Industry Overview 6 Apparel Consumption Patterns 7 Population Overview 9 Level of Development 10 Commercial Transportation 11 Market Receptivity 13 Total Exports 13 Total Imports 17 World Trade Organization 23 Trade 24 Country Risks 26 Economy 26 Intellectual Property Rights 29
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CASE II ARROW AND THE APPAREL INDUSTRY Ten years ago‚ Arvind Clothing Ltd.‚ a subsidery of Arvind Brands Ltd.‚ a member of the Ahmedabad based Lalbhai Group‚ signed up with the 150-year old Arrow Company‚ a division of Cutlet Peabody & Co. Inc.‚ US‚ for licensed manufacture of Arrow shirts in India. What this brought to India was not just another premium dress shirt brand but new manufacturing philosophy to its garment industry which combined high productivity‚ stringent
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The Apparel Industry: Issues and Solutions 1 Please note: This report focuses on environmental impacts and solutions associated with apparel‚ a second report will present the equally complex social responsibility (SR) issues associated with this industry’s life cycle including fair trade‚ fair labor and animal well-being issues. Published by Labeling Ecologically Approved Fabrics (LEAF) Special thanks to: Coral Rose‚ Founder Eco-Innovations Sustainable Textile Strategies Dr. Gwendolyn Hustvedt-Professor
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