Ansoff Matrix for Nokia Market penetration Product development Market development Diversification Current markets New markets Figure: The Ansoff matrix Market penetration The aim of market penetration is to sell existing products to an existing market‚ to do this Nokia must do a few things: ■ Change the pricing scheme (for example‚ penetration or competitor based) ■ Introduce discounting ■ Start up a different advertising campaign or consider changing
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nokia crisis management Paper no. XXXVII PROJECT REPORT ON CRISIS MANAGEMENT : nokia AN ELUCIDATION Under the guidance of: Mr. Atul Gupta (Lecturer) Hindu College‚ Delhi University Compiled by: Komal Grover B.Com (h) II year Roll No: - 608 Hindu College Year: - 2007-2010 PRELUDE A crisis is a major‚ unpredictable event that threatens to harm an organization and its stakeholders. Although crisis events are unpredictable‚ they are not unexpected. The
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Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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David Pollard Report Title Critically examine the rationale of the recently announced Nokia and Microsoft strategic partnership Presentation Deadline 13 April 2011 Student Name Gul Aliskan Hammad Hafeez Ufuk Can Cindioglu Umer Zia Zhenhua Ma Contents 1. Introduction-----------------------------------------------------------------------------------------------------3 2. Market analysis -----------------------------------------------------------------------------------------------4
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Emerging Adulthood (but I don’t want to grow up) Generation Y is a term that is used to describe people born between 1982 and 2002. This generation is also known as the millenials‚ echo boomers‚ or Generation Me. They have been depicted as “entitled whiners who have been spoiled by parents who over stroked their self-esteem” (Warner 11). These twenty-something individuals have a very laid back attitude towards work and responsibility; in many ways‚ they expect things just to be handed to them
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Studied in- Mobile Industry Company- Nokia Background of the study: Pricing Techniques: are the methods adopted by a firm to set its selling price. It usually depends on the firm’s average costs‚ and on the customer’s perceived value of the product in comparison to his or her perceived value of the competing products. Different pricing methods place varying degree of emphasis on selection‚ estimation‚ and evaluation of costs‚ comparative analysis‚ and market situation. It takes into view
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NOKIA History of NOKIA The name NOKIA comes after the Nokia River in southern Finland‚ next to which the original Nokia wood pulp mill was located. The first Nokia century began with Fredrik Idestam ’s paper mill on the banks of the Nokianvirta river. Between 1865 and 1967‚ the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronic. In 1967‚ all 3 companies merged-up to form the NOKIA
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world stage from countries emerging. Giants such as China’s Lenovo and Huawei‚ India’s Tata or Russia’s Gazprom are noticed incursions into territories previously reserved for Western firms. The Russian gas company Gazprom recently has become the first European company by market capitalization. They are Indian‚ Chinese‚ Brazilian or Mexican‚ some large companies no longer have the competitive advantage for one low cost of labor. Emerging multinationals from emerging countries are now in battle
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5 Porter Analysis Nokia 5 FORCES ANALYSIS The economic structure of an industry is not an accident. Its complexities are the result of long-term social trends and economic forces. But its effects on you as a business manager are immediate because it determines the competitive rules and strategies you are likely to use. Learning about that structure will provide essential insight for your business strategy. Michael Porter has identified five forces that are widely used to assess the structure of
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SEDL – Advancing Research‚ Improving Education Emerging Issues in School‚ Family‚ & Community Connections Annual Synthesis 2001 SEDL – Advancing Research‚ Improving Education Emerging Issues in School‚ Family‚ & Community Connections Annual Synthesis 2001 Catherine Jordan Evangelina Orozco Amy Averett Contributors Joan Buttram Marilyn Fowler Deborah Donnelly Margaret Myers Lacy Wood National Center for Family and Community Connections with Schools
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