Task 1 Now being marketing executive and with reference of the above case of McDonald’s‚ discuss the concept of marketing for a service industry (such as Restaurant or Hotel) with relevant examples and also mention its characteristics. (1.1) M1 1.1 Marketing Marketing is the process to find out the needs‚ wants and the customers’ demands so that the customers will be satisfied after using that product. The process of discovering and translating consumer needs and wants into product and service specification
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Strategic Management in Hospitality and Tourism July 2011 www.cthresources.com Page 1 www.cthawards.com 1 Content I. II. Summary of Learning Outcomes LO 1 - Evaluate the use of strategic plans for a hospitality or tourism organisation III. LO 2 - Produce an outline strategic plan IV. LO 3 - Develop a strategic implementation plan for hospitality or tourism organisations V. LO 4 - Develop a strategic implementation plan for hospitality or tourism organisations www.cthresources
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Exploring the hospitality industry CHAPTER 1 Characteristics of the hospitality industry - Hospitality businesses are open 365 days a year‚ 24 hours a day - Constant strive for outstanding guest satisfaction - leads to guest loyalty - leads to more profit - Services are mostly intangible - the product is for the guest’s use - not possession - only - Inseparability: - characteristic of services that makes them inseparable (1) from their means of production‚ and (2) from the customer’s experience of
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Tourism Policy‚ 2052 Preamble: Tourism has been competitively and rapidly developing in the world‚ and due to specific natural and cultural heritages there is a great possibility of tourism industry in Nepal. Hence‚ in order to increase national production and income‚ to expand the earning of foreign currencies to create opportunities for employment‚ to improve regional imbalance and to develop the image of Nepal in international community having developed and expanded tourism industry‚ this
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Tourism Concern Case Study for Schools and Colleges BURMA BURMA CASE STUDY Welcome to this case study put together for you by Tourism Concern. We are a charity whose specific aim is to fight exploitation in tourism. For several years we have been running a campaign to raise awareness of the situation in Burma and present information to interested parties including tour operators‚ tourists‚ members‚ members of the public and students. This case study has been produced for students
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CHAPTER OVERVIEW Hospitality is one of the world’s most exciting and rewarding industries. If you choose it for your career‚ you will select from a wide variety of employers‚ locations‚ and daily job activities that can lead to your success and personal satisfaction. In this chapter‚ you will review some important ways in which the hospitality industry is unique. You will also learn the definition of accounting and how accounting helps managers like you use financial information to make good
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Review of related literature According to Pizam’s article (1982)‚ the tourism and hospitality industry has been applauded by industrialized and developing countries for the number of jobs created. A large amount of position vacancy is generated within the tourism industry and the supported industries. As a labor-intensive industry‚ its contribution to employment is not only restricted to the area or country but it also provides those jobs to women‚ youngsters‚ unskilled‚ minorities and the socially
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Contemporary Hospitality Industry | The Contemporary Hospitality Industry (Task 2.1) | | | | Lam Leung Man David | 1/14/2013 | | Contents Abstract 2 Acknowledgment 3 In relation to the current skills gaps‚ assess the staffing requirements of operational level of the Food and Beverage departments of different hospitality industries (2.1) 4 Skills Gap 4 An example of a JOB DESCRIPTION 4 Analysing the job description 5 Are there skills gap in the Mauritian hospitality? 5
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Introduction Tourism has become one of the world’s main industries; both developing and extremely developed countries are now taking closer look. Tourism give a lot of foreign exchange to the country‚ it’s provides jobs directly in the same field (Tourism Industry) and indirectly in supporting industries for example‚ agriculture industry‚ guide to the development of main and important services‚ for example‚ roads‚ airports ‚ and in the same time it’s opens the country to the outside world. Tourism In Oman
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Diploma in hotel and tourism management Assignment - Paper: DHTM Date of submitted: 26/8/2014 Tutor: I declare that the work contained in this assignment is my own‚ except where the acknowledgment of source is made. Some work is taken from internet sites also. I understand that my work may be used for moderation purpose. Name: Ravneet singh Signature: Date: 26/8/2014 Tourism There is no one term which defines the tourism. Many terms are used
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