MINI Cooper Countryman Marketing Plan P2K Communications Allyn Proffitt Kailie Kirven Elizabeth Knifley Table of Contents Executive Summary Situation Analysis SWOT Analysis Positioning Statement Audience Analysis Focus Group Discussion Guide Communications Objectives Strategies & Tactics Public Relations Traditional Advertising Sales Promotion Direct Response Paid Online Advertising Online Social Media Nontraditional Media Creative Brief Creative Executions Print Advertisements L.L.Bean
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Table of Contents Getting to Know You Personal Shield Class Time Capsule Classmate Venn Diagrams This Thing Tells a Story Question Hat Spreading Kindness Name Card Appreciation Group Collage 4 5 6 7 8 9 10 10 Fillers Add On Park It Picnic Word Chain Hidden Leader Silent Corners Animal Draw Number Drawings Monster Sign Me Observation Station Easy Poetry Formats Chalkboard Hangman Quick Word Scramble Words Within a Word Make a Word World Connection Shoe Relay How Good is your Memory? Think‚ Think
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Activities 1. Prayer 2. Checking of attendance 3. Setting of Standards 4. Motivation • Let’s sing: “Stop” 5. Gospel Reading a. Genesis 2:7 • Why did God gave us (heart‚ head‚ eyes‚ ears‚ nose‚ mouth‚ hands‚ feet) B. Development of the Lesson 1. Linking • We can do many things because God made us special. 2. Reading of the Poem • Let’s read a poem about what a child like you can do. We are smart‚ we are bright We can read‚ we can write. We can spell‚ we can tell‚ We can dance we
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The Cop and the Anthem by O. Henry While reading the following story‚ note its plot structure 1. All the events in the following story are arranged chronologically. Due to its humorous nature and big attention to details‚ they catch attention. As events change each other rather quickly the reader’s interest can be held easily. 2. The role of exposition is to introduce the main character of the story and describe the conditions of his life‚ surrounding. Also exposition creates the general
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Austin Intharaphet September 28‚ 2014 Critical Response Paper Lets Be Cops In the Movie‚ Lets Be Cops Damon Wayne Jr. and Jake Johnson are two best friends who haven’t gone far in their lives. Damon Wayne Jr is a ‘big time” video game producer and Jake Johnson is a washed up football player who could of gone somewhere “if he didn’t get injured.” I put this in quotes because through the movie it is his excuse for not doing anything in his life. It all starts when Jake Johnson confuses a masquerade
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This report aims to analyse the current marketing communication activities for one of the most recognised brands in the UK and the world‚ MINI Cooper. The first part includes some background information and after that the report follows the planning framework provided by Fill (2005) including: context analysis for the brand; objectives; communications strategy; communications mix; scheduling and implementation; resources; evaluation and control. The last part includes recommendations taking into
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Course Title First Steps into Employment Main tutor Venue Session Number 5 Interview Techniques Date 25.06.14 Time 9.30 to 2.30 Aim(s) of the Programme First Steps into Employment is a four week course aimed at building confidence and ability in learners. The course is aimed at learners who are not in employment‚ potentially for a long period of time. Aim(s) of the Session To develop knowledge of interview preparation To know what to expect during an interview situation Learning
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The Rain Came Grace Ogot The chief was still far from the gate when his daughter Oganda saw him. She ran to meet him. Breathlessly she asked her father‚ “What is the news‚ great chief? Everyone in the village is anxiously waiting to hear when it will rain.” Labong’o held out his hands for his daughter but he did not say a word. Puzzled by her father’s cold attitude Oganda ran back to the village to warn the others that the chief was back. The atmosphere in the village was tense and confused. Everyone
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fit into American society and it will be important for me to integrate the student ’s culture into the class (Banks‚ J. and Banks‚ C.‚ 2003). This starts with me the teacher being familiar with the specific family to work effectively with those ELL parents. When considering the involvement of ESL parents‚ it is important to make it easy for parents to be involved in their child ’s education. Teachers should survey parents about family to learn about the best way to work with the family and
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BMW strategy to achieve the continuity of the Mini Coopers brand was to maintain its original legacy as one of the world’s iconic vehicles ever made. Mini was first developed in the 1950’s by a gentleman named Alex Issigonis. Its original design was develop to be fuel efficient due to the global fuel shortage (Horatiu‚ 2012). In the early 1960’s‚ a guy by the name of John Cooper vision the Mini as sports car and created the very first Mini Cooper. Mini Coopers legacy since its creation in the 50’s
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