CASE HBS Purpose of the Report KONE Aufzug’s elevator business was suffering from region-wide construction slumps‚ increased price competition‚ and margin erosion within the elevator industry. Their operating income was falling significantly and they projected to report after –tax income of zero earnings in the next year. Raimo Hatala‚ director of KONE Aufzug’s elevator business‚ knew he had to introduce a new product to revolutionize the elevator industry and increase KONE’s downward trending
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than differentiation. Should the situation persist‚ losses for 1996 will be imminent. With the launch of Kone MonoSpace in Germany‚ however‚ the company hopes to make profits as it expands its product line in this very critical market. Germany’s elevator market is the largest in continental Europe and with a market size of 15‚500 units in 1995‚ it is more than the market sizes of the Netherlands‚ France and the UK combined. The German market is‚ thus‚ critical because of its sheer market size and
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and said goodnight to the people who filed past him. As usual‚ no one answered(273)". His co-workers did not notice him because he says the same thing to them every night. Mr. Minchell left the office and got on the elevator as usual but soon wished he took the stairs." The elevator operator‚ a bird-thin‚ tan-fleshed girl‚ swiveled her head‚ looking up and down the hall‚ "Going down"‚ she said. "Yes"‚ Mr. Minchell said‚
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The social norm that I chose to violate was to go into an elevator and instead of turning around and facing the door upon entering; I had my back to the door and faced the other people in the elevator. In normality a person enters an elevator‚ pushes the button for their desired floor and turns to face the door to avoid eye contact with strangers‚ and prepare to exit the elevator. The reason I choose to violate this particular social norm was because I’ve never seen anyone else do it and I was
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Abstract The aim of this field study was to examine helping behavior among passerbies in crowded and non-crowded areas. The study was carried out in an informal manner where the actor would lie down in the given areas‚ and the observers would record the amount of people who stopped to help or enquire. Due to the concept of the study‚ the passerby’s were the indirect participants and the objective of the study was discreetly disclosed to each passerby who bent down to offer assistance. Results
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KONE: The MonoSpace Launch in Germany Nature of the Situation: KONE Aufzug is the Germanic branch of KONE from Finland. During November 1996 Raimo Hätälä‚ the New Elevator Business director‚ was planning to launch a new product in the low-rise building market. The elevator industry in Germany was highly competitive and mature. From 1995‚ when the construction boom ended abruptly‚ until 2000 they expected the demand to shrink by 15%. This provoked the prices to fell between 5% and 7% in 1994
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In every society‚ there are unspoken agreements that describe what is acceptable and what is not. These things are called the institutionalized norms. Each society’s norms vary by its culture. Norms‚ according to Newman‚ mainly only present a “general framework of expectations.” So‚ within a society‚ each individual must be aware of what he or she can and cannot do. If one was to deviate from a norm‚ the deviator will then be looked upon society as “untrained” or “undisciplined.” As a student
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Vertical Transportation: Elevators & Escalators Dr. M. Zahurul Haq Professor Department of Mechanical Engineering Bangladesh University of Engineering & Technology (BUET) Dhaka-1000‚ Bangladesh zahurul@me.buet.ac.bd http://teacher.buet.ac.bd/zahurul/ ME 415: Refrigeration & Building Mechanical Systems c Dr. M. Zahurul Haq (BUET) Vertical Transportation ME 415 (2011) 1 / 32 Introduction Of the many decision that must be made by the designer of a multi-story building‚ probably
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heading to my appointment at the doctor’s office‚ I entered an elevator to go to the third floor where my doctor’s office is located. As I entered the elevator I pressed the button and waited for the door to close. I was running a few minutes late and I was a little concerned that I would not make my appointment in time. I noticed an old man enter the building and slowly make his way to the elevator. Instead of allowing the elevator door to close on the old mans shrivled body I generously steped
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Space Elevator The idea of making space elevator was conceived by Michael Laine‚ the space elevator still a dream to the scientists and its still on the plan to build it one day‚ the space elevator will be one of the best inventions in the space career and in the world. Space elevator advantages is more than rockets because its cheaper and safer to the spacemen‚ also it will be on easy road to approach the space. Engineers faces a lot of challenges while sketching the space elevator like
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