Corporate Responsibility and Marketing Strategies Dr. Tonya D. Moore Contemporary Business January 28‚ 2014 Introduction Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact of the company’s
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1. Tom believes the company should use the extra cash to pay a special one-time dividend. How will this proposal affect the stock price? How will it affect the value of the company? Electronic Timing‚ Inc. (ETI) needs to be careful on how it dispenses the extra cash as a dividend. Issuing the extra cash as a dividend would mean that the shareholders collectively will probably drop by the same amount because of the transfer of wealth from the company to the shareholders individually. Hence‚ the
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In recent times‚ there has been huge concern on the issue of ethical leadership in the corporate world. Researchers have increasingly shifted their attention towards identifying what could be driving costly unethical behaviour in organizations. Organizations leadership stresses short-term result while disregarding the long-term implications of their actions. The result has been scandals and accounting frauds. Companies such as Enron‚ WorldCom (Knights and O’Leary‚ 2005)‚ and Nortel executives (manipulating
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MARKETING CONCEPT IN ELECTRONIC ARTS 1.0 TERMS OF REFERENCE The report will present an implementation of the marketing concept into business strategy of Electronic Arts. The report will evaluate the benefits and cost of the marketing approach in Electronic Arts. All information has to be submitted to Mrs. Susan Campbell‚ the HNC course co-ordinator on 25th October 2007. 2.0 PROCEDURE In order to analyse how the marketing concept elements are incorporated into Electronic Arts (EA) overall business
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Corporate Responsibility (2) Stakeholder perspective Obesity and fast food Use the stakeholder analysis to look at the impact of fast food (eg MacDonald’s) on each stakeholder group. Should the sale/marketing of fast food be regulated/ restricted? If so why? If not‚ why not? Childhood obesity has been labeled one of the most serious public health issues if the 21st century. 42 million of the children under five years old are overweight all over the world‚ in
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Electronic Arts (EA) Currently Electronic Arts (EA) is the leading game developer‚ publisher and marketer. It developed games for various devices‚ such as consoles (Sony PS‚ Microsoft Xbox and Nintendo Wii)‚ wireless phones and handheld devices (Nintendo’s Game Boy and Sony PSP)‚ personal computers and Websites. Its goal is to become the biggest and best entertainment company in the world‚ that’s what EA’s chairman and CEO‚ Lawrence Probst is aiming. But this is not an easy task as a few years
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Ethics and Corporate Responsibility Chick-fil-A Founder‚ S. Truett Cathy states that “Religion is at the key of the family-operated business‚ says Cathy‚ whose son Dan is the chief operating officer and whose other son‚ Bubba‚ is a vice president. According to the family patriarch‚ “Our decision to close on Sundays was our way of honoring God and directing our attention to things more important than our business.” The company ’s stance on religion is so serious that part of its mission statement
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Corporate Social Responsibility: Indian Experience Dr. Devendra Kumar Assistant Professor L. N. Mishra College of Business Mangement‚ Muzaffarpur Email: devenswamy@rediffmail.com Prologue: India is a fast growing economy and is booming with national and multinational firms. At the same time‚ the Indian land also faces social challenges like poverty‚ population growth‚ corruption‚ illiteracy just to name a few. Therefore it is all the more imperative for the Indian companies to be sensitized
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shareholders Word count:464 Corporate social Responsibility (CSR) is now widely accomplished in business. The term CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment. In another word‚ CSR is the responsibility that business organisations have towards stakeholders to behave responsibility and ethically. (Worthington and Patton‚ 2013) In business‚ the main
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Assignment 1: Corporate Responsibility and Marketing Strategies Student: College Guy Professor: Dr. Neil Mathur Course: BUS 508 – Contemporary Business University: Strayer University Date: January 26‚ 2014 Assignment 1: Corporate Responsibility and Marketing Strategies Question 1: I believe Apple Inc. [mostly referred as “Apple” in this document] has met the ethical and social responsibility towards general public‚ employees‚ customers and shareholders/investors
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