Founded in 1tS4 as the Qingdio Refrigerator Companp Ruimin‚ CEO comPany. Haier was one of the wotld’s severr biggest home appliance makers-along with LG (Goldstar) Group and Matsushita headquartered in Aiia; Whirlpoot ana GE in America] and Electrolux and Bosch-Siemens in Europe. Haier was widely regarded as China’s "Most Admired‚‚ large domestic company and was rated as China’s strongest domestic
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IILM INSTITUTE OF HIGHER EDUCATION Summer Internship Program – 2010 A PROJECT REPORT ON “Scoping the strategy on E-commerce for Whirlpool of India” At CORPORATE GUIDE: FACULTY GUIDE: Mr. Girish Banwait Ms. Ritu Khanna (General Manager- Institutional Sales)
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| Research Helps Whirlpool Keep Cool At Home | Act Local In Emerging Markets | | | | Table of Contents Introduction 3 Global Marketing Strategy 3 Why People Buy Appliances 4 The Role of Market Research 5 Key Lessons Learned 6 Summary 7 Introduction Whirlpool Corporation got its start back in November 1911 with founders Louis and Emory Upton. It was originally called the Upton Machine Company before going through a couple of name changes. The first was the change to Nineteen Hundred
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Home Appliance Industry Heading 1: General environment Subheading 1: Demographic The aging of baby boomers and increase of two income family homes increased the demand for appliances with more style and costly features Subheading 2: Socio-cultural In 2002‚ design aesthetics became more important in appliances as the look of appliances became more of a concern for consumers In 2002‚ there was an increase on global emphasis of environmentally safe
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Case Electrolux 1. Geographical (North America and Europe) and Demographical market segmentation: stage of family life cycle‚ size of household‚ age‚ marital status (reaching mums and dads who have children or planning to have in all the world) 2. It was supportive as Electrolux was always known as ‚Thinking of you‘. A company took a new approach (young families with babies) which was not taken by anyone before. It also gives a sense that company cares about their clients. The Electrolux
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Home Appliances After years of rationing and shortages‚ the 1950s were a period of economic prosperity‚ high employment and great technological development. Many returned servicemen got married‚ established homes and raised families. During this period‚ Australians enthusiastically adorned their homes with a dazzling range of new domestic appliances. Hire-purchase schemes allowed people to take products home and pay for them in instalments. During the 1950s‚ the role of women was generally considered
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THE NEW DEMOGRAPHIC MAP OF INDIA 1 UNDERSTANDING NEW SEC GROUPS 2 Understanding New SEC Groups New SEC Size % 0.5 1.8 3.0 4.0 5.1 7.0 7.2 11.4 15.1 19.5 15.8 9.6 Cum 0.5 2.3 5.4 9.4 14.5 21.4 28.7 40.1 55.1 74.6 90.4 100.0 Most Own / Use (60%+) About Half Use (30 – 60%) Internet‚ Microwave‚ Water purifier‚ Vacuum cleaner‚ Digital camera New Adoption (5 – 30%) A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3 AC‚ Car‚ Computer‚ DVD‚ Geyser‚ Dining table‚ MFD‚ basmati‚ Noodles
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half of Turkey’s appliances‚ including air conditioners‚ dishwashers machines‚ cooking appliances‚ and refrigerators. But since trade barriers declined in 1980s and 1990s‚ many competitors such as BSH‚ Haier‚ General Electronic‚ Whirlpool‚ and Electrolux were threatening Arcelik’s market share. In global household appliance industry‚ consumers tend to view home appliances as commodities‚ and often value low prices. Some applicants carry small profit and have long life span. Using automated manufacturing
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WHIRLPOOL CORPORATION: INTERNAL AND EXTERNAL ANALYSIS MGT-475 ALEXANDER S. CORRENTE I HAVE NEITHER GIVEN OR RECEIVED NOR HAVE I TOLERATED OTHERS USE OF UNAURTHOIZRED AID. TABLE OF CONTENTS Who/What is Whirlpool 3 Analysis of Whirlpool 4 PESTEL Framework 4 The SCP Model 9 The Five Forces Model 10 The Resource Based View 13 The VRIO Framework 14 Conclusion 16 Bibliography
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Electrolux Case Example Refer to section 1.2.1 and explain why the issues facing Electrolux were strategic. Try to find examples of all of the items cited in that section. Long-term direction: * Major restructuring within the company * Moving production to low-cost countries * Strengthen the Electrolux Brand * Increase production‚ purchase and logistic efficiency * Continuous product and personnel development * Building a strong global brand Scope: * Focus on indoor
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