| Verizon Wireless | Marketing Strategy Paper | | | Consumers need to communicate. But converting that need to the desire for certain types of communication requires skill. It also requires listening to what consumers want. Consumers demand for more cell phone and wireless services seems nearly unlimited‚ especially with the surge in social networking sites. This provides tremendous opportunities for Verizon Wireless. New products appear continually to feed that demand‚ such as increasingly
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Running Head: CASE STUDY Case Study Geraldine Aloise Kaplan University Abstract Verizon Wireless is a wireless carrier that operates the largest 4G LTE network in the United States. The company provides cell phone and data services to its 98.2 million customers. Its success is largely attributed to its reliable network coverage and outstanding customer service. In addition to providing 24 hour telephone support‚ the company also operates retail stores throughout the U.S. This case study
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Marketing Plan for Verizon Wireless Customer Loyalty Program Business Mission: To provide the best quality of wireless and customer services in today’s market of wireless communications. Marketing Objective: To decrease the monthly customer churn rate to less than 1%‚ therefore ensuring Verizon Wireless will continue to lead the competition in customer loyalty. Executive Summary: Cellular communications is such a large aspect of today’s industries‚ and with the number of consumers already
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strategic objectives Vision statement: * Be committed to our business and improve benefits to our customers as wireless product technology changes. * Implement greater exposure through expanding‚ customer referrals‚ and innovative marketing. * Continue to grow in our market while ensuring sustained profitability. * Lead the market in customer satisfaction by meeting their wireless needs and exceeding their expectation. Mission statement: “As a leader in communications‚ Verizon’s mission
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Verizon Communication’s Core Competencies: Verizon’s success stems from the core competencies in which it possesses that provides for its basis of competitive advantage. The company has really made it a primary focus to strengthen these competencies to their full potential and utilizing them in an effort sustain its competitive advantage and strive toward long-term business growth. Below you will find a list of the key core competencies that Verizon depends on for its continued success and the
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Verizon is one of the largest communication technology companies in the world. They are known to be great problem-solvers‚ engineers‚ and innovators. Verizon connects millions of people and companies over the phone and internet with their great service. They change the industry and the world through their innovative techniques and speed. Verizon is known for investing in “superior wireless‚ fiber optic and global IP networks” (Verizon) that puts the company at the center of power growth markets.
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Verizon is well known for their products and quality services. It is well understood that they are a cellular provider. With this they sell wireless services such as cell phones‚ tablets‚ connected devices‚ mobile hotspots‚ and much more. In recent years several partnerships have been cultivated to provided solutions in areas of focus such as “connected car‚” and just to graze the tip of the iceberg for business solutions. There are numerous connections such as network fleet‚ and innumerable teams
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History of Verizon Verizon Communications‚ Inc. was formed on June 30‚ 2000 with the merger of Bell Atlantic Corporation and GTE Corporation‚ in New York City and incorporated in Delaware. On July 3‚ 2000 Verizon began trading on the New York Stock Exchange (NYSE) under the VZ symbol. On March 10‚ 2010 they began trading on the National Association of Securities Dealers Automated Quotations (NASDAQ). The mergers that formed Verizon had roots going back to the beginning of the telephone business
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Verizon Wireless Market Analysis Verizon is a communication network company that involves domestic telecom‚ domestic wireless‚ information services and international communication. Since it was formed in 2000 Verizon Wireless has invested more than $70 billion‚ an average of more than $6 billion every year. These efforts has been conducted mainly to increase coverage and capacity of its premier nationwide network and to add new services‚ for instance in 2011‚ Verizon acquired CloudSwitch‚
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Richards BUSN 2108WC_20112 December 8‚ 2011 Verizon Communications Inc. Corporate Analysis Verizon Communications Inc. Company Perspectives: Driven by our belief in the power of networks‚ the value of customer connections‚ and the magic of a unified brand‚ Verizon is becoming one of the world’s leading communications companies. With jour unparalleled national scale in landline and wireless networks and a significant global presence‚ Verizon delivers the benefits of communications-
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