eHarmony Question 1: The first general environment that is most relevant to this case is the demographic segment. This segment focuses on population size‚ age structure‚ geographic distribution‚ ethnic mix‚ and income distribution. This segment is relevant to eHarmony because there main focus is to match their customer’s with potential partners. They need to take in account the matches age‚ income‚ ethnicity‚ and income. In the case‚ they discuss how they require customers to answer questions
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| eHarmony Case Analysis | | | | | | Background and Facts: * eHarmony founded by Dr. Clark Warren and his son-in-law‚ Greg Forgatch‚ in 1998 * Officially launched in 2000 * First radio commercial in 2002 * First TV commercial in 2003 * They target serious relationship and marriage-minded individuals‚ offering a unique match-making product * They offer a tightly integrated system that encompasses a Personality Profile‚ which feeds into a patented matching
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Porter’s Five Forces – Competitor Analysis Michael Porter’s five forces is a model used to explore the environment in which a product or company operates to generate competitive advantage. Porter’s Five forces analysis looks at five key areas mainly the threat of entry‚ the power of buyers‚ the power of suppliers‚ the threat of substitutes‚ and competitive rivalry (advantage). Michael Porter’s Five Forces: New Entrants Suppliers Industry competitors and extent of rivalry & advantage Buyers
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Porter’s Five Forces: Travel Agency : Industry Rivalry : Highly Fragmented Industry with Intense Rivalry Highly Fragmented Industry. Organized players would barely have 15-20% of the marketplace Most of organized players are present in metros & mini-metros Large disposable incomes in towns like Lucknow‚ Jaipur‚ Coimbatore etc. serviced by family run unorganized players Industry rivalry is intense but not cutthroat Rivalry Intense because of low switching costs‚ low levels of product differentiation
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eHarmony SWOT Analysis * Strengths * Well-defined competitive space (Marriage-Minded Singles)‚ Long-term compatability * Endorsed by Christian organizations * Able to convert active members to paying members 3 times as effectively than competitors * Distinguished by Personality profile and patented matching algorithm * Extensive Relationship questionnaire * Selective pool of singles (declinesd to sell memberships to at least 1 million people) *
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Granny ’s Personalities in "The Jilting of Granny Weatherall" by Katherine Anne Porter This story is very interesting. It does have characters like others fictions whose liven up a story. But it ’s definitely draw readers ’ attention to the main and the strongest character‚ which is Granny Weatherall. Her name is Ellen Weatherall. She is an elderly women. She does have a supportive daughter who is taking care of her in her frail days. She is suffering a psychological distortion that affect the
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1. Bibliography of Michael E Porter Michael E. Porter is the Bishop William Lawrence University Professor‚ based at Harvard Business School. A University professorship is the highest professional recognition that can be given to a Harvard faculty member. Professor Porter is the fourth faculty member in Harvard Business School history to earn this distinction‚ and is one of about 15 current University Professors at Harvard. Professor Porter is a leading authority on competitive strategy and the
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have come up with innovative ideologies and strategies to help the corporates to generate long term profits. In fact‚ in 1980‚ Michael Porter developed the Five Forces Analysis model to identify competitive forces that determines the profitability level and the attractiveness of different industries or markets. Looking at the Five Forces framework‚ Michael Porter claims that it is an effective competitive strategy which is capable to take an aggressive and protective action in order to create an
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Harvard Business Review‚ 72(1)‚ 107114. Porter‚ M. and Millar‚ V.E. (1985). How Information Gives You Competitive Advantage. Harvard Business Review‚ 63(4)‚ July-August 1985‚ pp Porter‚ M.E. (2004). Building the microeconomic foundations of prosperity: Findings from the business competitiveness index Porter‚ M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Porter‚ M. E.‚ (1985). Competitive Advantage. New York: Free Press. Porter‚ M.E. (1990). The Competitive Advantage
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Porter’s five forces analysis of the Personal Computer (PC) industry In his article “The five competitive forces that shape strategy“‚ Michael Porter (2008) updates and extends his “five forces” framework he first introduced in 1979 and which has influenced the academic and business research for decades. He reaffirms that “THREAT OF ENTRY”‚ “THE POWER OF SUPPLIERS”‚ “THE POWER OF BUYERS”‚ THE THREAT OF SUBSTITUTES”‚ and “RIVALRY AMONG EXISTING COMPETITORS” are the forces that shape every
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