sociology.20120205.01 Rebranding and Organisational Performance- Some Issues of Relevance Anil Kumar Singh‚ Vikas Tripathi‚ Priyender Yadav * Institute of Business M anagement‚ GLA University‚ M athura‚ 281406‚ India Abstract Dispensing with an established brand‚ often the culmination of many years of continuous investment‚ and perfunctorily replacing it with a new brand would seem to contradict a century of marketing theory and practice. Despite of this fact rebranding has become a popular
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Letter of Transmittal ZarjinaTarana Khalil (ZTK) Lecturer‚ School of Business North South University Dhaka‚ Bangladesh Date: 01/01/2014 Subject: Report on dying brand- Elite Paints Dear Ma’am‚ Here is the report on our dying brand Elite Paints which was the term report for the semester Fall’2013. In this report we have re-branded Elite paint which is a dying brand due to unattractive packaging and lack of marketing. Thus‚ we have re-launched Elite Paints with a new logo and slogan. We
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BANK OF BARODA In the case of Bank of Baroda it was the need to refresh brand image and create a more contemporary persona as the old identity was not well recalled or liked so a dramatic transition was called for. When brands undergo an overhaul‚ how should they ensure that consumers do not misinterpret this as a negative sign as though something is amiss and start worrying if it means the brand was not doing well before? Bank of Baroda is a comprehensive re-branding initiative that addressed
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consumers associate with a specific product. REBRANDING-WHAT IS IT? Rebranding occurs when a product or service developed with one brand‚ company or product line affiliation is marketed or distributed with a new and different identity. It is usually more than simply a change in brand’s logo and other superficial changes and should involve radical changes to the brand name‚ image marketing strategy and advertising themes. In order to complete Rebranding‚ several areas should be reviewed including
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Urban Rebranding – El Raval‚ Barcelona. Prior to the 1950’s the El Raval quarters of Barcelona housed the tanning industry‚ but as deindustrialisation took hold towards the end of the decade many of the factories were left empty‚ the majority of the local residents were left unemployed and as a result drug use‚ crime and prostitution increased hugely. As the area went into this spiral of decline El Raval became renowned for its poor image halting any tourism or immigration that had the
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CHAPTER ONE GENERAL INTRODUCTION 1.0 Introduction This chapter focuses on the elements relevant to the organisation that were surveyed and the objectives of the research‚ encompassing also assumptions‚ delimitations and the purpose of the study. 1.1 Background to study African Sun formally Zimbabwe Sun Limited was co-founded in 1968 as part of Delta Corporation. The Company was known as the “ZimSun Leisure Group” hence‚ the brand name ZimSun Leisure‚ which reflected the groups’ core
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Effects of the Bottleneck and the Founders effect Cecil Smith GS102 Grantham University Online The bottleneck effect happens when something of a great devastation has happened‚ causing a great amount of people to lose their lives and leave behind very few people at the most. The bottleneck effect happens at random and can kill of a whole population and with it can also wipe out the gene pool by doing so. An example of the bottleneck effect would be something like a tsunami‚ or an earthquake‚ which
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Marinduque Midwest College Dili‚ Gasan‚ Marinduque COLLEGE DEPARTMENT The EFFECTS OF poor QUALITY EDUCATION over a lifetime Submitted by: Christian Jay F. Zoleta BEED IV- Sagittarius Submitted to: Mr. Joey Semilla Instructor In Partial Fulfillment in the Requirements in Social Dimension SY 2013-2014 I. Introduction The impact of low-quality education can be negative as it fails to produce
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Executive Summary The recent acquisition of French energy company Alstom by General Electric has made a lot of headlines in the world recently. This is one of the largest acquisitions by the General Electric and involved a lot of complexities. The Alstom’s board of directors was ready to cut the deal with General Electric but French government has made this deal as the national pride and tried to interfere. They opposed this deal on the ground of loss of jobs in France but in reality the French
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Alysa Torino‚ Andrew Maguire‚ Alex Ginest‚ Hannah May Mrs. Bellottie AP English III 9 October 2014 Marian Lewes‚ an 18th century female writer‚ gets plenty of fan mail‚ yet she only rarely replies. She feels compelled to answer to one woman in particular‚ Pierce‚ an older female dreaming to be a writer. Lewes’ inspires Pierce by relating to her in many ways. Being a female writer in (1866)‚ she appeals to her character and credibility by sharing personal experiences and shared values. She also
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