German Car Rental Industry | 21510 - Global Context of Management (Due: 07 May 2012) | Melissa Townsend 11245216 | TABLE OF CONTENTS Executive Summary | 2 | Introduction | 3 | Industry Landscape | 3-4 | Future Outlook | 4 | PESTEL Analysis | 4 | Porter’s 5 Forces Analysis | 5 | References | 6-7 | Bibliography | 8 | Appendices | 9-24 | ------------------------------------------------- ------------------------------------------------- Executive Summary -------------------------------------------------
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Car Rental Services Table of Contents S.no Description Page Introduction 3 1.0 Executive Summary 4 2.0 Business Description 5 2.1 Business plan 5 2.2 Long term goals of the company 5 2.3 Starting plan & Expenses 5 2.4 Company strength &Uniqueness of service 7/8 2.5 Potential of the business 8 3.0 Marketing Plan 9 3.1 Marketing segments & Target segments 9 3.2 Market needs 10 3.3 Competition 10 3.4 Promotion & Advertising strategy 11 3.5 Pricing Strategy 11 3.6 Marketing Budget 12
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THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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The rental car industries as well as other industries within the travel market are challenged with developing a pricing strategy that will maximize profits for the firm. In our analysis of three firms‚ Hertz‚ Avis and Budget‚ our team used qualitative and quantitative methods to develop an understanding of their pricing strategies. We wanted to determine which company has the best overall pricing strategy. Furthermore‚ these methods helped us develop recommendations involving segmentation and brand
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. .. 2. Booking . .. 3. Car... 4. Car History ... 6. Customer History . .. Introduction I. Purpose This project is designed so as to be used by Car Rental Company specializing in renting cars to customers. It is an online system through which customers can view available cars‚ register and book car. Owner of company have records of its car and driver. A customer will
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Request for car rental | Reservation call | Customer | Reserve vehicle | Vehicle availability status | Passengers | Pickup vehicle | Pickup date | Customer | Pickup vehicle | Car rental system update | Staff | Vehicle return | Due date for rental | Customer | Vehicle return | Car rental system update | Staff | Generate Bill | Vehicle Return | Operator | Bill | Update System | Customer | Payment Mode | Billing | Customer | Payment | Update System | Officer | Vehicle Rental Use Case Diagram
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Overview Report of Car Rental Industry in USA Table of Contents Executive Summary 3 Introduction 4 Current Overview of Industry 4 Political‚ Economical‚ Social-Cultural‚ Technological‚ Legal and Environmental (PESTLE Analysis) 5 Political 5 Economical 5 Social –Cultural 5 Technological 6 Legal 6 Environmental 6 Porters 5 Forces Model 7 Threat of Substitutes 7 Bargaining Power of Suppliers 7 Competitive Rivalry 7 Bargaining Power of Buyers 7 New Entrants 8 Conclusion
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Car Rental Business Plan A car rental business plan is a familiar business model for most bankers and investors. Ever since car sharing programs like Flex Car rose to prominence in the "˜00s‚ business people have re-imagined what the car rental business model can be. Which is not to say that the conventional model is dead—far from it. Auto rental behemoths like Avis‚ Hertz‚ and Enterprise have managed to keep revenues up despite the flagging economy‚ and one look at any airport parking lot shows
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Henry Clements Car Rental Agency Case Study Embry-Riddle Aeronautical University Henry Clements Car Rental Agency Case Study The purpose of this case study is to determine‚ utilizing quantitative methods‚ the recommendations that should be made to Henry Clements in regards to forecasting to help improve his business’ performance. Table 1 3 Month Data Week 1 2 3 4 5 6 7 8 9 10 11 12 Demand 126 200 243 167 132 211 243 1667 131 208 251 171 Table 2 Standard Cost
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Dallas Discount Rental Cars for Texas-Size Fun Everything’s bigger in Texas‚ so you need a car to get from Dallas-Fort Worth International Airport to your hotel and hundreds of popular attractions‚ such as the admission-free Dallas Museum of Art and the real-world setting of iconic Southfork Ranch‚ home of two "Dallas" television series. Our Payless car rental location at 38th Street gets you to your hotel and on the road quickly so that you can tour the Dallas World Aquarium‚ Dallas Zoo and Six
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