convey information & invite patronage or some other response. As that suggest‚ advertising has two main purposes: To inform & To persuade. These purposes are distinguishable-both are very often simultaneously present Objectives of the study: * To study the effectiveness of advertisement of mobile phones. * To analyze & compare the consumers attitude towards advertisement regarding mobile phones. * To know the buying behaviour of the consumers with regard to the advertisement
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Exercise 1: Bernard Madoff‘s Ponzi Scheme (i) Background of man involved (concern) in the case: Bernard Madoff was a former Chairman of the NASDAQ Stock Exchange‚ a Wall Street legend before his arrest. (ii) Ethical issues: In 2008‚ during the economic meltdown in the United States‚ Madoff could no longer honor his investor’s cash requests. When he admitted to this Ponzi scheme‚ it was a massive investment fraud that had affected many people including high profile investors. He pled guilty
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Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
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TOPIC: CMMI Submitted to : Sir NAVEED BUTT Submitted by : M.HASEEB NASIR Roll no : 11014156-047 Department : BS-(IT) Section : (AF) Subject : Software Engineering University of Gujrat F.J campus Objectives: What is CMMI? What is its Frame Work? Explains its different levels with examples? What is CMMI? The Capability Maturity Model Integration (CMMI) is a capability maturity model developed by the Software Engineering Institute‚ part of Carnegie
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WEEK TOPIC/CONTENT OBJECTIVES: PSBAT METHOD REFERENCE 1 Introduction to history Define history as well as explain the various methods used to learn about the past. They should also distinguish the biblical from the scientific theories about the origin of the earth. Teacher explanation Q & A‚ theory notes. Hantoblo : Junior secondary history 2 The beginning of life Trace the beginning of life to some 200 million years ago when some small water creatures invisible to the human eye evolved into Amphibians
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I would like to discuss the Post with some basic concepts based on the research about the "Classic affinity scam" or "Ponzi Scheme" also called as "Madoff Investment Scandal".This Scam was estimated worth of $64.8 Billion which resulted in collapse of Investments in the global community and effected from the prominent celebrities to the veteran pensioners. Bernard Madoff the founder of Bernard.L.Madoff Investment securities LLC in the early 1960’s was it chairman and also had some prominent positions
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Companies use commercial advertising because it is an effective means of mass-marketing as indicated by the "Friends" series finale. The objectives to advertising include: informing consumers of a new product‚ persuading the consumer to remain with or switch to a particular product‚ or remind consumers of the value of a product or where to locate it. The objective of mass-marketing is to reach out to as many consumers in one fail swoop to create brand awareness‚ brand interest‚ brand equity‚ to obtain
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groups of workers to be covered by government-sponsored pension schemes. In a handful of countries such as Bangladesh‚ Bhutan‚ Botswana‚ Eritrea‚ Lebanon and the Maldives public-sector employees are still the only group covered by a formal pension scheme. The rationale for providing pensions for government employees was somewhat different from that behind the creation of national pension schemes. Among the objectives particular to schemes for government workers were the following: • securing the independence
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Tourism Promotion – stimulates sales through information dissemination Three Objectives of Tourism Promotion 1. Make the product widely known. 2. Make the product attractive to encourage people. 3. Make the product attractive without being dishonest. Three goals of Tourism Promotion 1. Informative promotion – used to inform the public of your product. 2. Persuasive promotion- devising persuasive message. 3. Reminder promotion – used to remind people of their positive experiences. Goals of Promotion
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SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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