Banking sector-intro (Indian) PHASE I The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809)‚ Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. PHASE II Nationalisation of Imperial Bank of India with extensive banking facilities on a large scale specially in rural and semi-urban areas. It formed State Bank of india to act as the principal
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as the general level of competition create marketing challenges for the bank service. Education and occupation have a definite relationship with social class and consumer banking behavior and government exerts some amount of influence on bank service in order to protect consumers‚ the economy and other related entities through different regulatory frameworks. All of these put together affect the bank service. Most of prudential regulation of banking was predominant in United States in the mid
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References: Asia Marketing Research. (2004‚ October). Qualitative and Quantitative Market Research. Retrieved June 20‚ 2007‚ from http://www.asiamarketresearch.com/columns/market5.htm Career Prospects of Virginia (2007) Free Management Library. (2007). Basic Advice About Planning Your Research. Retrieved June 20‚ 2007‚ from http://www.managementhelp.org/research/planning.htm Hodges‚ L McMahon‚ Robert J. (1986). Bank Marketing Handbook: How to compete in the Financial Services Industry Nelson Oly
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Marketing Strategies in FMCG Industry [Author’s Name] [Institution’s Name] Marketing Strategies in FMCG Industry Chapter Two: Literature Review Over the years‚ distinct analytical methods have been evolved to optimize effectiveness in marketing consumer goods; although these methods have resided in silos (Aaker‚ 2002). Given that finally the source of the most important allowances is financial allowance‚ a holistic analytical structure that embraces this control and esteem is needed. This
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Banking Industry The Banking Industry was once a simple and reliable business that took deposits from investors at a lower interest rate and loaned it out to borrowers at a higher rate. However deregulation and technology led to a revolution in the Banking Industry that saw it transformed. Banks have become global industrial powerhouses that have created ever more complex products that use risk and securitisation in models that only PhD students can understand. Through technology development‚
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property or issue and redeem their securities‚ bills etc. The policy role: Abiding by the Government policies in order to regulate the growth of the economy and achieving social goals. ORGANISATIONAL STRUCTURE & ORGANISATIONAL CULTURE of Banking Sector in Pakistan : ORGANISATIOANAL STRUCTURE: “The framework‚ typically hierarchical‚ within which an organization arranges its lines of authority and communications‚ command and allocates
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Technological Educational Institute of Athens essay for Tourism Marketing to prof. Katsoni “Marketing strategy in the tourism industry” by Yulia Shmakova spring semester 2014 The word "strategy" occurred from the Greek strategos‚ "art of the general". The military origin of this term shouldn’t be surprising. strategos allowed Alexander of Macedon to win the world. Value of the strategic behavior allowing firm to survive in competitive
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MARKETING OF BANKING SERVICES IN RURAL AREAS Banks today are operating in a highly competitive and rapidly changing environment. In the changing economic scenario‚ a professional approach to business development is essential and the survival of a banking institution depends on its ability to take up challenges coming up in the environment. Developing business through marketing of bank’s services is one of the crucial areas which need attention of the bankers to ensure profitable survival. MARKETING
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BANKING BUSINESS A bank is a financial intermediary that accepts deposits and channels those deposits into lending activities‚ either directly by loaning or indirectly through capital markets. A bank links customers that have capital deficits and customers with capital surpluses. Due to their importance in the financial system and influence on national economies‚ banks are highly regulated in most countries Banks act as payment agents by conducting checking or current accounts for customers‚ paying
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Introduction In the face of slowing industry growth and new competition‚ today’s retail banks are under tremendous pressure to grow organically. With formidable competition from both traditional brick and mortar operations and emerging Internet banks‚ a large number of banks are having trouble meeting performance expectations because they are unable to differentiate their business‚ reach customers likely to respond to new sales opportunities or make the most of their valued staff.
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