To: Senior Management of Oriflame Belarus From: Marketing Manager XXX Date: 21/11/2010 BUSINESS CASE Version Number: 1.0 Marketing research for customers segmentation This document is confidential and has been made available to the individual to whom it is addressed strictly on the understanding that its contents will not be disclosed or discussed with any third parties with exception of the individual ’s own professional advisers. page. 1 of 29 Table of Contents 1 Executive Summary
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and increasing competitive pressure‚ of retaining the existing customer base becomes crucial for the future success of a firm. As a consequence‚ firms are increasingly interested in understanding the factors influencing and driving customer retention. One factor that has an impact on customer retention is the growing use of the internet channel. Nowadays‚ consumers have the tendency to shop online. Thus‚ a good internet marketing plan would help an organization to position their product or service
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P6 Explain the challenges of globalisation facing a selected business when using the internet as a marketing tool. Delivery Next offers an international delivery service to all there online customers this could be challenging for next to because if they give international customers an estimated delivery of their products they are completely relying on their curriers‚ and if the product does not arrive on the day that next said It would then next could get a bad reputation and bad reviews this
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Describe the role internet marketing has within a modern marketing concept: Internet marketing is the promotion of products and services using the Internet. Lower Costs‚ Products and services and international customers are its main advantages. This Type of marketing also keeps digital customer data management and electronic customer Relationship management (ECRM)‚ which are widely used in businesses today. Different types businesses have benefited from internet marketing when it comes to cost
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Understanding Customer Needs One of the primary objectives of customer immersion activities is to generate new customer insights. Insights are different from just observations in that they identify the underlying behavior and thinking process of the customer. It is important to keep on finding new customer insights because over time‚ customer behaviors‚ needs and thinking patterns change‚ old insights become common knowledge‚ and the company which responds to new insights the fastest is the one
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MARKETING APPLICATIONS OF INTERNET MARKETING Internet-based media offer a range of opportunities for marketing products and services across the purchase cycle. Organizations can use online communications such as their websites‚ third-party websites and email marketing as means of: • An advertising medium. For example‚ BP plc and its subsidiary companies‚ such as Castrol Limited‚ uses large-format display or interactive ads on media sites to create awareness of brands and products such as fuels
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Meeting Needs for Self-Actualization Everyone has certain needs that must be met in order to live a happy and fulfilling life. These needs are divided into three specific types which are physical‚ psychological‚ and social needs. Abraham Maslow‚ an expert in human behavior‚ along with Carl Rogers used these three general types to develop a larger hierarchy of human needs for self-actualization. Even though there is discontentment or unending needs of a person‚ one ’s needs must be satisfied in order
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observed inside a kindergarten classroom for a couple of weeks thus far‚ it has already become apparent to me the plethora of diverse needs of the children within a single classroom. Not all students are alike. They differ in how they learn‚ how quickly they pick up and absorb information‚ how they comprehend the meanings of things etc. While meeting these diverse learning needs in a single classroom can be very challenging for a busy teacher‚ it must be done in order for all of the students to advance to
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Business Meeting Etiquette Some basic rules on business meeting etiquette and protocol. Business etiquette is essentially about building relationships with colleagues‚ clients or customers. In the business world‚ it is these people that can influence your success or failure. Etiquette‚ and in particular business etiquette‚ is simply a means of maximising your business potential by presenting yourself favourably. Business meetings are one arena in which poor etiquette can have negative effects
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1 1.Introduction 1.1 What is Internet Marketing Generally‚ Internet marketing‚ or online marketing‚ refers to advertising and marketing efforts that use the Web and online communication path to reach direct sales via electronic commerce. Internet marketing and online advertising efforts are typically used
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