industrial visiting of AMUL DAIRY. This project is totally based on secondary data. We have gathered information about marketing department‚ finance department‚ human resource department and other organisational processes from the company itself and from the internet. . ➢ ACKNOWLEDGEMENT Industrial visiting is one of the most important requirements in B.B.A.through this acknowledgement‚ I express our sincerer gratitude towards all those people helped
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SodaStream: Set the Bubbles Free (www.sodastream.com) Tomas Hocko hockotomas@gmail.com MK 390 Advertising & Sales Promotion Ivan Zary Promotional Analysis April 13‚ 2013 SodaStream is the largest manufacturer and distributor of home carbonation products officially invented in 1903 by Guy Gilbey in the world (www.sodastream.com‚ n.d.).The company’s long history and its experiences are reason why company is one of the largest beverage companies in the world selling in 43 countries
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Haverwood Furniture‚ Inc. Q1 How would you characterize the HH wood Furniture Industry? • Haverwood L Room & Bedroom • Haverwood has own sales force 10 sales/ 2 Reg • Upholstered 50%/ Wood 40% • Total Ind Sales 3 Mil • Top 10 Wood Manu = 1/3 of total sales • Asia imports driving down prices (BPuerto) • US Manu downsized – 100 Manu • $15 million sales = 6% mkt share • Hwood uses 1000 specialty style (Selective distribution) • Gallery concept prevalent • Do not have full line in all retailers
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ANALYSIS OF AMUL & GUJARAT COOPERATIVES OF MILK MARKETING FEDERATION Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (2006-2009) Guided By: Mr. Rakesh Kr. Arora Sr. Lecturer Submitted by: Rashid Ali 1031591706 Rukmini Devi Institute of Advanced Studies (Aff. To Guru Gobind Singh Indraprastha University) 1 CERTIFICATE This is to certify that the project (BBA-159) entitled “Micro Analysis of Amul & Gujarat Cooperative
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copyrighted according to the terms of the Creative Commons non-commercial license (http://creativecommons.org/licenses/by-nc/2.5/). It may be reproduced‚ in its part or its entirety‚ for classroom use. No part of this guide may be reproduced for sale by any party. You are free: • • to copy‚ distribute‚ display‚ and perform the work. to make derivative works. Under the following conditions: • • • • Attribution. You must attribute the work to Learning Seed. Noncommercial. You may
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cooperative’s dairy soon spread to Anand’s neighbourhood in Gujarat. Within a short span‚ five unions in other districts — Mehsana‚ Banaskantha‚ Baroda‚ Sabarkantha and Surat — were set up.[9] To combine forces and expand the market while saving on advertising
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on Sales & Distribution Management Role of Sales and Distribution in AMUL India Guided By:- Submitted by:- Dr . Alok Mittal Sir Medha Nakhare MBA 3rd Sem Section- Y Introduction Sales Management-Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm ’s sales operations. It is an important business function as net sales through the sale of products
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Introduction Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India.[2] The word Amul(अमूल) is derived from the Sanskrit wordAmulya(अमूल्य)‚ meaning invaluable.[3] The co-operative is also sometimes referred to by the unofficial backronym: Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by 3.03 million milk producers in Gujarat.[4] Amul spurred India’s White
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MOTIVATIONAL STRATEGY Motivation is the process of indoctrinating sales people with the unity of purpose to maintain aharmonious relationship among each other in the sales organization. Motivation is the amount of effort that the sales person desires to expend on each of the activities or the tasks associated withthe sales job. The selection of the motivational tool is the most crucial step in the design process and that iswhatAMULalso kept in mind. AMULdeploys both types of motivational tools
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BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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