1.1 INTRODUCTION Fast food is generally food or a meal which is pre-prepared‚ or which can be quickly cooked when you order it. You can buy fast food almost anywhere. Although fast food trend is quite new in Pakistan yet it is growing very fast‚ this indicate that such type of fast food restaurant have a very bright future in Pakistan .The two major fast food restaurants that have their outlets in the whole world‚ are giving tough competition to each other in Pakistan. Our research is based on
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MARKETING STRATEGY Objectives: • Understand the importance of strategic positioning and its relationship to the mix. • Learn to maximize marketing potential by managing portfolios of activities & brands. SESSION 1 (12/01/12) Introduction to Strategic Marketing: Strategic segmentation [pic] [pic] Strategic mission: (company website_The Coca Cola Company_Barilla) Company mission: (company website _ About us) • Values (shared
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article “Fast Food‚” fast food industries are criticized in many aspects. Hogan tells that fast food causes many problems like healthy problems first. The fast food industry use low quality materials. Many critics said much of the meat of hamburgers was either spoiled or diseased. The high calorie of fast food can cause fat and other serious health problems. (590-591) Secondly‚ critics condemn fast food industries that increased litter is a big problem. Fast food industry always sells their food in paper
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Fast Food Nation The first half of the book Fast Food Nation written by Eric Schlosser expresses the profound outcomes of fast food in America starting from its creation to today. Some of these examples include: more employment opportunities for teenagers‚ the creation of successful franchise owners‚ and a new revolutionary way to buy food. Schlosser talks about the major effect that fast food companies have made in the life of teenagers. According to Schlosser‚ “Teenagers have long provided the
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satisfaction as their mission. The objective for the company is to become the worldwide well known household appliance brands. Basically‚ Pensonic target on the niche market. They mainly focus on one product line which is home appliances. The marketing mix is the most fundamental elements that needed to operate a company. Pensonic introduce a green product which is a mini portable fridge need to consider all the factors in term of the quality‚ safety‚ design‚ packaging and so on. After a new green
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Background “Cub Foods” is the company which started the business in 1968. Cub foods begins with an idea to redefine grocery retail in the Midwest - Consumers United for Buying... Cub Foods currently operates 108 stores in Minnesota‚ Wisconsin‚ Illinois & Iowa‚ with 56 of those stores located in the Minneapolis/St. Paul metro area. Cub Foods has served the customers more comfortable by providing the best grocery value to customers. Cub views consumers as the driving force behind the business
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The company that has been chosen for this case study is Jollibee Foods Corporation. Tony Tan Caktiong is the president of Jollibee Foods Corporation. Jollibee began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept and now it becomes one of the fast-food major from the Philippines. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the product
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Fast Food Industry in India Communication and Composition Mayur Keshwani Table of Contents ABSTRACT 3 MARKET SIZE & MAJOR PLAYERS 4 MAJOR PLAYERS IN FAST FOOD 4 REASON FOR EMERGENCE 5 Gender Roles: 5 Paucity of Time: 5 Working Women: 5 Large population: 5 CHALLENGES FOR THE INDUSTRY 6 Social and cultural implications of Indians switching to western breakfast food: 6 Emphasis on the usage of bio-degradable products: 6 Retrenchment of employees: 6 PROBLEMS OF INDUSTRY
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FRANCHISE FAST FOOD INDUSTRY IN PAKISTAN [pic] [pic] [pic] [pic] LETTER OF TRANSMITTAL Nov 11th 2008 Mr. Saghir Mohammad‚ Computers Concepts Teacher‚ Institute of Business Management‚ Karachi. Term Report on Franchise Food Industries in Pakistan Respected Sir‚ This is with reference to your requirement regarding the term report on our “Computer Concepts” course; we are pleased to submit to you the report on the above stated subject
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Work and Employment Relations in the Fast Food Industry The fast food industry is expanding globally over the years despite of downturns in national economies. Due to the rapid growth and success of the service‚ issues such as workers’ right‚ pay levels and conditions of work are often questioned. While fast food industries has expanded globally and become multinational corporations (MNCs)‚to what extent they are able to impose common employment practices on diverse national systems of labor legislations
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