research designed to identify preferred location‚ potential target markets‚ competitors’ analysis‚ and its feasibility and success of “Beautiful Stranger” fast food restaurant. 2. Business Characteristics and Operations Eating out is a wonderful experience‚ something one can enjoy with family and friends. However‚ eating healthily at restaurants on a regular basis may pose a few challenges. Being unfamiliar with the cuisine‚ cooking style or serving portions‚ one may wind up eating larger portions
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The home grown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia‚ China‚ Indonesia‚ India‚ Sri Lanka‚ Maldives‚ Africa‚ the Middle East and Myanmar. The halal menu features a wide variety of tasty meals including Crispy Chicken‚ Delicious Satay Burger‚ Nasi Marrybrown‚ Speciality Wrap‚ Fish ‘n’ Chips‚ Mi Kari‚ Chicken Porridge‚ finger foods‚ salads‚ fun
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Fast Food Restaurant Business Plan 1.0 Executive Summary 1.1 COMPANY & INDUSTRY Nudlez‚ a Washington Corporation‚ is in the fast-food service industry. The company has developed a unique business model that reduces overhead by utilizing mobile vending units as opposed to brick and mortar stores. This is a very popular alternative to dining in larger business centric cities. 1.2 PRODUCTS & SERVICES Nudlez provides high quality‚ fast-served Asian-styled meals‚ based on a central theme
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FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response
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re-assess its competitive strategies. Competitive rivalry According to Porter’s Five Forces Model‚ if entry into a market is easy then rivalry is likely to be high. Considering McDonald’s competitive rivalry‚ there is intense competition in fast food industry that many small fast food businesses fight with each other to improve their customer base. This makes a competition the major focus between businesses. Although‚ McDonald’s‚ with more than 32‚000 local restaurants serving more than 60 million
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Fabio Souza 25 May 2013 Fast Food Restaurants Americas number one and most famous invention of all time the almighty fast food and its various different types of as what I consider “snacks” that are made into meals with a side of French fries and a soda that is quite a bit too large to wash all that salty goodness down‚ but luckily for some it really doesn’t end with just hamburgers and French fries this array of options spams out from the very basic hamburger to knockoff Mexican dishes to
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The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
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Organizational behaviour in fast food industry is an important area to analyze as fast food sector is growing rapidly. It has direct positive relation with organizational productivity. Around the globe‚ the penetration of fast food sector is enormous. A field study was conducted in order to evaluate the employees’ perception of various dynamics of organizational behaviour. The context selected was the fast food restaurants of Pakistan. A sample of 100 fast food restaurants’ employee was selected and
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Fast food restaurants popularity In the old days people used to eat healthy home-cooked meals together with their families. However today we can see that people‚ mainly young people prefer to eat outside their houses‚ or order from fast food restaurants‚ and this is due to the huge increase in popularity of fast food restaurants. This change is related to three main factors‚ such as the change in life‚ prices and good service‚ and finally the influence of publicity. One of the main reasons why
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participated in the survey – 3‚151 third grade students. The survey found that 34 percent were overweight or obese (Childhood Obesity in New Hampshire 2008-2009‚ 2010‚ para. 1). Obesity can have a lot of possible causes: a combination of excessive food energy intake and a lack of physical exercise is a common explanation for most cases along with an individual’s genetics‚ medical reasons or illness. Children are slowly creeping up the obesity ladder due to the lack of exercising and playing of video
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