201KM GROUP PROJECT CASE STUDY 4 McDonalds and Hong Kong McDonalds celebrated its 50th anniversary in April 15‚ 2005 and remained true to the statement "As far as I can tell‚ the only place you can’t get a Big Mac is in outer space." (1990) The company operates as a global business through franchising. In 2004‚ the company reported to have established 30‚000 local restaurants located in 115 countries across five continents. It is the biggest fast food retailer conquering markets
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Typhoon effects on the Center in Hong Kong Abstract: This paper presents selected results of wind characteristics and structural responses measured from the Center (350 m high‚ 79 floors) in Hong Kong‚ during the passages of three typhoons. The field data such as wind speed‚ wind direction and acceleration responses‚ etc.‚ were continuously measured from the super-tall buildings during the typhoons. The simultaneously measured wind-induced acceleration was adopted to evaluate the dynamic characteristic
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to get right. Pricing too high‚ or low‚ can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005). Research indicates that whilst a price reducing strategy‚ which is commonly used in response to strong competition‚ may see short term gains‚ rarely does it attract and retain new customers (Chan & Wong 2005). In Hong Kong many hotels have reduced their room rates to remain competitive‚ however the above
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Watsons water (A) Product attribute‚ Customer needs and Buying Process Buying process can be differentiated into 4 stages: –Need identification -water is important for human body since about 70% of human body is made by water. - eg. Someone needs to drink water after doing exercise in order to recover his/her body. –and evaluation -Customers usually compare one water product with another brand’s water product before make a final decision. -they typically think about the price‚ quality‚ and taste
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(11704592D) Introduction Although Hong Kong has less land‚ there are always construction projects happening everywhere in Hong Kong‚ for example‚ West Kowloon Cultural District development‚ Kwun Tong redevelopment project‚ etc. However‚ workers and capital involved in the construction industry have been decreasing. In this report‚ we will discuss whether the construction industry is the ‘pillar’ industry in Hong Kong and we disagree with it. Focused industries As proposed by the Government decades
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to open its third park outside the United States; Hong Kong Disneyland. The case outlines the experiences of Tokyo and Paris Disneylands. The case provides details of the ups and downs with the opening of Hong Kong Disneyland. including the finances of the deal‚ and how the operations‚ human resources management and marketing were incorporated to complement the Chinese cultural environment. The case also discusses the tourism industry in Hong Kong and some problems that were encountered during the
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1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Hong Kong Tourism development is very important in Hong Kong. It has benefitted Hong Kong’s economy and employment throughout the years. Tourism currently rates second among the four key industries in Hong Kong. It contributes to the employment of other industries like retail trade‚ food and beverage‚ accommodation and transportation. Currently‚ Hong Kong Tourism Commission‚ which is a Government department‚ plays a part in supporting the development of new attractions and events. The Hong Kong
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Final Project Topic: 3 Hong Kong Lecturer: Calvin WAN Date: 26th November‚ 2013 Group Members: Leung KIT Chow YoYo Leung Tania Ma Tony Siu Ching Man Water Contents a. Executive Summary b. Description of 3HK & Reason c. Marketing Objective d. Environmental Analysis e. SWOT Analysis f. Segmentation g. Targeting h. Positioning i. Evaluation(4Ps) j. Recommendation k. References & Appendices l. Member’s Contribution Executive Summary 3 Hong Kong (3HK)‚ as being one of the
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1.0 Introduction Hong Kong is one of the most important tourism destinations in the Pacific Asia region for its unique landscape and shopping convenience. According to statistics‚ a total number of 41921310 people visited Hong Kong in 2011‚ that is 16.4% more compared to 2010 (Hong Kong Tourism Board 2012).Total tourism expenditure was 263142.71 million HK dollars and shopping accounts for most of them because it is the main purpose for individual visitors (Hong Kong Tourism Board 2012). Therefore
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